My Photo

Search

ClustrMaps

Where's Wayne?

« September 2007 | Main | November 2007 »

October 26, 2007

Getting it Right

On Oct. 16th, I had the pleasure of giving a keynote called "Getting it Right" to the Autodesk Bay Area Manufacturing User Group or BAMUG. I was matched with fellow Autodesker Jay Tedeschi, who followed me on the stage and did a great job of putting my big picture and long range views into very clear context for these manufacturing design professionals. You can read more from Jay on his blog "The Gear Box".

My reference to "right" was two-fold:

  • First, it refers to mass personalization and the Snowflake Effect: getting just the right stuff, to just the right people, at just the right time, in just the right context, in just the right ..........
  • Secondly, it refers to the shift of human skills and value to right brain dominant skills and abilities.

As the slides below show the main topics I covered, including:

Earlier this week, I had the great pleasure to be with Dan Pink and will have more on our meeting in a future posting. Dan is the author of one of my top recommended books right now "A Whole New Mind: Why Right Brainers will Rule the Future" and I've been using his observations frequently. 

In this presentation to the BAMUG, I noted the connections between Dan's thought on the future of right brain skills and how this ties directly to design. For example as Dan notes in A Whole New Mind:

WholeNewMind“...businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent, physically beautiful and emotionally compelling." or as Dan also puts it, "the MFA is the new MBA“

MFA = Master of Fine Arts

MBA = Master of Business Administration

Given that the everyone in the audience at this BAMUG meeting were mechanical engineers (or other design professionals in the manufacturing industry), I pointed out how dramatic the effect of this shift will be on them individually and their professions. 

Their jobs and skill sets have traditionally been focused on very left brain activities, such as analysis, and these are the very things that are becoming increasingly automated by the software they are using. 

I was able to show how Computer Aided Design or CAD programs that this audience uses, such as Autodesk AutoCAD Mechanical and Autodesk Inventor, have been increasingly automating more and more of these left brain skills—reducing or eliminating the time the designer needs to spend looking after them. Therefore the role of the engineer or user of these programs is to look after increasingly more right-brain dominant activities, such as synthesis, seeing patterns, making bigger picture design choices, and problem solving. 

Quite contrary to some of the dark bleak visions of the future predicted by futurists and science fiction writers, in which humans would be relegated to menial tasks and the "machines" would be doing all the "thinking" and be very "intelligent", a very different and very bright future is emerging—one where there is more reliance and focus on the role of the human brain to deal with these very right-brain-oriented skills of recognizing patterns amidst the chaos, seeing the bigger picture, developing holistic solutions, etc.

Meanwhile, the computers and machines are looking after more of the left-brain skills of analysis, and sorting through immense numbers of possibilities. Both sides of the brain and both sides of the human/machine relationship are very necessary. From where I sit, we are seeing a steady migration and matching of which side does what. 

The only danger I can see, and it is a very real and growing one, is to miss this shift to the right and miss the chance to be both more human and more valuable than ever. 

I'll come back to this theme of the shift to the right in future postings. For now, check out some of Dan's points, take a step back, and assess how this trend is affecting your job, your industry and your brain. Just the act of doing so is a great way to exercise the right side of your brain—so limber up, you've got everything to gain.

w
a
yne
=====

October 18, 2007

Oh Really? - Computational Photography

One of the most significant trends shaping our future is the redefining of what is "real" and specifically, bringing everything and anything into heightened and full three-dimensionality (or more), definition, and fidelity. I refer to "real" in the sense that we believe it "exists", and that we are increasingly:

  • Losing the ability to distinguish between what is real and what is unreal.
  • Losing the ability to distinguish between originals and copies, real and synthetic, real and unreal, real and virtual, here and not here.

This trend includes such things as the so-called 3D web, virtual worlds, the Internet of Things, 3D scanning and printing, and 3D human/computer interactions and interfaces, to name but a few. Will there be any such thing as "unreal" in the future? 

Since I am fascinated with and fixated on this topic, I'm going to develop it as a theme. Perhaps we'll call it "Oh Really?" and pursue it much further over a long period of time here at Off Course - On Target (OCOT). I've previously written a few articles on this subject, such as Coming Soon to a Desktop Near you:  Massive Amounts of 3D for the Masses and will cover this area more, but we'll also get into some of the many other aspects of the changing (let's hope!) ways we interface and interact with technology and are making these much more "natural" and "real".

For today, I want to briefly bring your attention to some exciting new developments coming out of Adobe Systems R&D work on new 3D camera lenses and some software they've developed for processing the resultant images. As you'll see, this technology opens up whole new possibilities, not just for photography, but for some amazing new ways of "playing with reality" by enabling you to go back into previously photographed scenes and change the images. Adobe is referring to this "computational photography" and as with many of the stories we cover here at OCOT, this one is interesting not only for the specific example, but especially for the larger topics and issues it reveals. 

Here's the story and it comes most appropriately from Dave Story, Vice President of Digital Imaging Product Development at Adobe, pictured here (thanks to Audioblog.fr) holding the original lens.

Dave Story Adobe For a quick overview of Adobe's research, you may want to start by checking out "Adobe shows off 3D camera tech" on Crave. This topic originates from a recent demo Adobe did in France showing their initial R&D work with a prototype camera lens consisting of 19 different lens elements that provided multiple views at slightly different angles and what Dave described as being a bit like what a multi-faceted insect's eye would see. 

Fortunately for us, Luc from Audioblog.fr was at the demo with his video camera and has put up this 10-minute video clip.  When you first get to this site, you will also see that we still have a way to go with machine translation (in this case by Google), but bear with it and be sure to check out the video at the end to get the best understanding of what "computational photography" might lead to.

adobe_focus_brush_10_8_2007_270x140 Of course, the serious fun begins once the hardware and software can take over and use these multiple images and angles to enable some very new and different possibilities. For example, they are now able to dramatically extend the concept and functionality of a "brush" in terms of what you can do with a "virtual brush" when working on photo images. In the video (and this screenshot from it) you can see Dave Story use what he calls a "focus/unfocus brush" to go into a photo and shift the focus from one statue to another in the photo. He goes on to suggest that they can also create a "3D healing brush" that would enable you to, for example, get rid of an obstruction in the original photo.

You will also see how they are able to move the "camera" after the photo has been taken. The movement in this case is very slight, but this idea of being able to capture moments and then go back and manipulate them AFTER the FACT is one of those possibilities which are equally and concurrently frightening and exciting. Something very powerful is going on here. 

Imagine If

Take this out quite a bit further and consider the potential when we have a full set of 3D data for every single pixel in digital images!  Imagine the manipulation you could do to both still and moving images; think about how you could go back into a scene or a "captured moment" and look at things from different angles, perspectives and focus. We've already been seeing advances in video camera work on movies and in televised sporting events, where they are able to move the camera through a full 360 degrees and all six degrees of motion, but now imagine YOU being able to move and manipulate the imagery on your own AND AFTER the fact!

The Future is Already Here

Or consider the uproar that has already been happening around the 3D "maps" that Google, Microsoft, and others are creating by having 3D mapping trucks drive through an area (large cities for now), taking a complete set of digital and laser images of the entire area. These images are then stitched together, so you can go from a spot on a map to "being there", enabling you to look around from that spot and see a full 360 degree surround of what you'd see if you were "really" there. The concern, by the way, is over privacy (or lack thereof) , and of what would be captured by all these images, which are constantly being updated.

This is another one of those things you can really only learn and appreciate by experiencing it, so if you have not already done so try this(I'll use Google for this example, Microsoft and Yahoo offer similar features):

  • imageGo to Google Maps.
  • Click on the "10 Market Street" listed in the left window (or anywhere in San Francisco for that matter).
  • click on the "Street View" button on the top of the map area.
  • Move the "little orange person" icon that shows up on the map to some intersection on the map.
  • Move your cursor around in the street level photo image that appears to look around.
  • Move your orange person icon up or down the street to look around there.

Scary?  Exciting?  Make you think about more possibilities if this is just rev 1.0?? YES!

And we think we have problems now (and we do) with not being able to tell the difference between an "original" photo, and one that has been altered!  Just imagine the degree to which this technology scales those problems exponentially!  Apropos to our larger theme here of full 3D reality and blurring the distinction between what is real and what is not, you can easily see how this recent example of "computational photography" is taking us in that direction and dramatically transforming what were previously just 2D photos, maps, and images.

"Computational photography is the future of photography," Story said. "The more things we can do that are impossible to do in a camera, the more powerful people's ability to express themselves becomes."

Quite true, and so once again, the great question that arises from such exciting new technology developments is what will you, and we collectively, DO with such newfound capabilities?  And what might we want to agree NOT to do?  What uses can you think of applying this to?  What problems can you now resolve with this?

I hope you will enjoy our foray into the world of 3D and the new reality, which of course is really just a matter of us finally having technology and ourselves catching up to the world as it's always been; VERY real and very multidimensional.  Oh Really?

October 08, 2007

Frontiers in Service

Recently I was honored with an invitation from Jim Spohrer to attend and present at the Frontiers in Service Conference on Friday, Oct. 5th, 2007 in San Francisco. Jim is the Director of Services Research at IBM's Almaden Research Center in San Jose, CA, and he has been a longtime colleague and inspiration. Our connection dates back to his days at Apple Computer in the late 80's when he was a DEST (Distinguished Engineer, Scientist, and Technologist) and program manager of learning technology projects in Apple's Advanced Technology Group (ATG). Many thanks to Jim for this opportunity.

I met Jim back in the late 80's when he was leading the effort to create Apple's first online learning community and vision for anytime, anywhere e-learning and the Educational Object Exchange. Jim is also responsible for coming up with the whole idea behind WorldBoard.

The WorldBoard idea came to Jim one day in 1996 when he was out hiking and saw an interesting plant that he wanted to know more about. He started to imagine the benefits of combining a new viewing system built into his eye glasses with digital photography, GPS, and location information, and a way to leave information at that location for the next hiker who asked the same question he had asked (remember this was 1996!).  Eventually, he came to call this notion WorldBoard and there is now a whole group called the WorldBoard Forum working on this and related challenges. The site is very "click worthy"!

intofuturelogo Back in 2000 when I was creating  "Into the Future: A vision paper" for the American Society of Technical Development ASTD and the US National Governor's Association (NGA), I used Jim's idea of the WorldBoard as an example of "augmented reality", whereas all that talk at the time was about virtual reality. Check out my paper for more details if you're interested. I can't believe it was "only" seven years ago!  

The Frontiers in Service Conference, which I mentioned at the start of this post, was founded in 1992 and is considered by many to be:

"'...the world's leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 25 countries or more from around the world. It is sponsored annually by the Center for Excellence in Service at the University of Maryland.'

The Center for Excellence in Service (CES) is a nonprofit organization composed of individuals dedicated to service strategy and research. CES combines its unique perspective of customer point-of-view and an exploration of a variety of services (with a focus on information technology) in order to provide business leaders and academics with the latest knowledge in service research.  CES also implements practical business objectives into its academic research, and this dynamic creates a partnership between the business world and academia."

I was particularly attracted to the dual attributes of this event and organization: they represent an international R&D community and one focused on the future of services. Services is a big focus area of interest for me. I see a future where our current distinction between services and products will be blurred to the point of requiring a whole new vocabulary to describe the emerging new world where products are becoming more service-like and services are becoming more product-like. 

This same view is also discussed in some of my prior postings, such as New Perspectives: Third Wave, where I point out author Alvin Toffler's predictions from 40 years ago where he envisioned that we would see a  blurring of the distinction between a consumer or a producer and his coining of the word "pro-sumer" to describe this.

Similarly, I believe we are seeing more evidence of a parallel pattern of convergence between products and services. Furthermore, I expect we will see this materialize on a mass scale in MUCH less than the almost 40 years it took for the "pro-sumer" society to emerge. 

At the Frontiers in Service conference, I had the honor of being on stage with Dr. Michel Wedel (University of Maryland) and Dr. Sajeev Varki (University of South Florida, USA), two eminent experts in the areas of recommender systems.

In our session “Rating Recommendations: The Good, The Bad and The Ugly”, examples from the world of music predominated much of the discussion, since they provide so many tangible examples of what is already possible for mass personalization through feedback loops, metadata, and recommender systems, which address the tricky challenge of personalizing our listening experiences. Consider for a moment just how difficult and "fuzzy" this problem is to get some assistance with choosing "just the right" song at just the right time for just you and just your context at any given moment.

Given my affinity for mass personalization and what my co-conspirator Erik Duval and I refer to as the Snowflake Effect, you can imagine why I was delighted to be there.

The name Snowflake Effect refers to the fact that you are like a snowflake; there is no one else quite like you, and of course that also makes you just like every other snowflake!  But moreover so too is every situation, every project unique, so we're aiming for enabling each of us to have "just the right" people, content and "stuff" at just the right time in just the right context on just the right medium, etc,

In my presentation to this group (see slides below), I posed the question that if this observation of uniqueness has arguably always been the case and is SO obvious, then why do we live in a world that assumes the opposite?  If we look around us, almost very product and service has been designed for some relatively large number of people, a "target audience, customer or demographic" and a whole set of assumptions about how everyone in this group is the same! But the times they are a changing!

I went on to suggest that it is now possible to have such mass personalization, that there are more and more examples showing up every day, and therefore there are more and more people who know this is possible and are demanding it. Such "market demand" is usually met. 

My additional point about what's new was the degree to which we are seeing what I call "MC3", the combined multiplier effect of:

Mass Customization x Mass Contribution x Mass Conversation = Mass Personalization

The R&D work , which Dr. Wedel and so many of the international researchers in the room are doing in this area, promises to accelerate this trend much further, much faster. 

I always relish any chance to get in front of people doing the really hard work of research and development, because it gives me the opportunity to suggest some new areas of research that some of them might pick up on. Such opportunities have just been too good to turn down and have proven extremely effective in the past. Perhaps being a bit overzealous, I couldn't resist providing this latest opportunity to be in front of such a prestigious and international group of R&D experts, so I put up the following list of key challenges I see facing both the service industry (the focus of this group) and mass personalization:

  • Scalability:
    • Global personalization at a planetary scale
      • e.g. 6.6 billion people on the planet growing exponentially
    • Uniqueness is unique and infinitely so
      • n degrees of personalization per every person, place and thing
      • n radio “stations” per person
      • n-number play lists
  • Sustainability:
    • Mass contribution models
  • Transferability:
    • Portable Feedback and Attention data
    • Re-purposing from strange sources
    • Not “just” for content
      • Think about competencies; for example, “just the right” people
  • Transparency:
    • Dynamic pattern recognition and speculative computing
    • Minimizing the direct explicit input required from individuals
  • Metadata Matters:
    • Automated metadata generation
    • Attention metadata
    • Context acquisition
    • Inferred metadata and implicit metadata acquisition
      • e.g. the “missingness” that Dr. Wedel noted)
    • Mood metadata
    • Subjective vs. objective metadata
      • Genome projects (e.g. Pandora Music Genome Project

There's too much to cover in more detail in this posting (lucky you!), but I will use some of these items as fodder for future postings.

My thanks to Jim Spohrer, Ronald Rust, and the Center for Excellence in Service organization for this opportunity to learn about the many exciting R&D efforts underway and the chance to suggest some of the future work they might take on. Based on what I saw and heard at the conference, I'm more optimistic than ever that the dream of having the Snowflake Effect lead to mass personalization on a planetary scale is well on its way to becoming a reality!

w
a
yne
=====

Memories of Philip Dodds: We've Lost a Great Navigator, but Not Our Way

It was a sad weekend for me and many others as we received the news on Saturday morning that Phil Dodds had slipped away peacefully after a long and valiant battle with cancer.

It has taken me awhile to be able to write this, but I join the many others who share in the wide range of emotions and memories invoked by thinking of Phil. 

Referencing one of Phil's many claims to fame when he starred as a young man in the classic movie "Close Encounters of a Third Kind",  (center person in the screenshot from the movie), Elliott Masie wrote this typically thoughtful message:

OLYMPUS DIGITAL CAMERA         "What are we saying to each other?"

That was a single line, spoken by the sound engineer at the end of Close Encounters of a Third Kind, as he played chords and a friendly alien spaceship played music back.

The role was played by a young sound engineer who was spotted by Steven Spielberg and given the on-screen role as the interface between these two worlds. That man, Philip Dodds, was still young and inventive, when he passed away this Saturday morning.

Philip Dodds was the Chief Architect of SCORM and the force behind sharable and reusable content. He was deeply involved in the evolution of interactive multimedia and expanding the possibilities for learning via technology.

If you use a Learning Management System, author an interactive learning module, or talk about the future of Web 2.0, take a moment to thank a man who you probably never met. Philip's work was KEY and CRITICAL to the exciting world of learning, knowledge management, and collaboration that we take for granted.

Philip's dreams were to create a global set of standards and specifications that would allow content to be searchable, reusable, and expandable.

Philip, we thank you for all that you have done, and we'll keep asking that question: "What are we saying to each other?"

With respect and sadness,

Elliott Masie

For those of you who knew Phil well and are feeling a bit melancholy, as Tom King put it, you may want to head over to this thread that Tom started on Phil on the AICC blog. Phil may be most publicly remembered as "the father of SCORM" or Shareable Content Object Reference Model but there is so much more that Phil accomplished, and Tom kindly provided links to some of many other ways that Phil left his imprint on this world. As Tom reflected in a recent e-mail, "perhaps reading the comments will be a bit uplifting for you too." Please add your memories of Phil to the thread as well, and here are a few of mine:

clip_image001

My Memories of Phil Dodds:

I remember all those late night and early morning meetings working on what Phil usually referred to as "the devil is in the details" and his quips about "working code trumps all theories". 

While many of these meetings were held in conjunction with a standards meeting of IEEE or AICC or ADL or ISO meetings in yet another city in yet another meeting room, we also had many of these meetings out at Phil and Sue's wonderful and historical Weems family farm house in Annapolis, Maryland.

I dug up this photo as it is so very fitting of Phil and these memories.  Not only does this show Phil (on the left), beaming as always, in front of a flip chart full of notes after one of these many meetings at the farm, but this is the photo that Phil chose to send me a few months ago when we were dealing with the loss of another great contributor, Claude Ostyn who is in the middle of this picture, along with Tyde Richards on the right.

Sue and Phil always encouraged us to stay over for the night, and though part of Phil's ulterior motive was to get more work done, it was also to have more time in the evenings to play music, enjoy a good Scotch, and discuss some of the wonderful history of the original Weems house and family. 

If the name Weems is not familiar to you, in the days before there was Global Positioning Systems or GPS, it was Phil's grandfather and namesake, Captain Philip Van Horn Weems, the "Grand Old Man of Navigation" who modernized celestial navigation with the ingenious "Weems System of Navigation" and who invented such things as the Second Setting Watch.

I fondly recall Phil recounting some of the of the Weems family history and tales of his grandfather as we were taking a break from SCORM work and sitting in the study in the farmhouse which would more accurately be described as a wing of the Smithsonian navigation museum. Phil told of how Charles Lindbergh studied with Weems before attempting his 1928 transatlantic flight, and Admiral Byrd, a classmate of Weems at the Naval Academy, came to Weems for instruction before setting out for the North Pole.

Whether he knew it or not, Phil admirably carried on this family tradition by acting in so many ways as the "grand old navigator" himself for so many of us.  It was like a déjà vu experience for me to read in the following tribute to Captain Philip Weems:

Captain Philip Van Horn Weems, the "Grand Old Man of Navigation," is renowned as a pioneer in the field. He modernized navigation by simplifying techniques; invented and adapted new, time saving methods; and most significantly, shared this knowledge through the tireless teaching of his discoveries and insights. His pupils were naval officers and adventurers. His advancements, which began during his career as a naval officer, now stretch across all types of navigation - from maritime to aeronautic, from underwater to outer space.

Just as with his grandfather before him, Phil too was a pioneer, inventor, engineer, and teacher who worked tirelessly to convert his visions to explicit form and share them with all of us so passionately.  Phil has left us with a plethora of navigational instruments, tables and maps in the form of things like SCORM documents and tools, ADL-R and so much more to help chart our way forward in the often confusing seas of learning, education, and training.

On Saturday, we lost our "grand navigator" but Phil Dodds has left us well equipped to find our own way now.

Thanks for the memories and the navigational aids Phil!

w
a
yne
=====

October 01, 2007

Don't Mean to Bug You, but .......

Jonas Salk, the man who developed the polio vaccine, once said "If all the insects on earth disappeared, within 50 years all life on earth would disappear. If all humans disappeared, within 50 years all species would flourish as never before." There would be some debate as to the precise figures and outcomes here but the point is well taken I think. No reason to despair either, but humble pie should probably be a regular part of our diet, and here's chance to gain some more IQ points from taking this new perspective.

The earth without people

If you're curious about a scenario of the earth without humanity, check out "Earth Without People, an essay by Alan Weisman in the February 6, 2007 issue of Discover magazine. Weisman describes some possible scenarios. His article includes the the chart shown here, which lays this out on a timeline. 

no humans

His essay concluded with the following:

"During that same span, every dam on Earth would silt up and spill over. Rivers would again carry nutrients seaward, where most life would be, as it was long before vertebrates crawled onto the shore. Eventually, that would happen again. The world would start over."

And one bit of good news to some is that if all humans were to disappear, so too would some other species that have become dependent upon us, most notably the cockroach!  But for all of you cheered by this thought, remember that it requires that we leave first! 

Recommended Reading:

For more on this perspective, as well as a good read, I'm recommending you consider reading Alan Weisman's book The World Without Us. To help you decide if it's worth your time see Starting Over, the recent review (Sept.2, 2007) by Jennifer Schuessler who describes Weisman's book as

"wherein he imagines what would happen if the earth’s most invasive species—ourselves—were suddenly and completely wiped out."

"When it comes to mass extinctions, one expert tells him, “the only real prediction you can make is that life will go on. And that it will be interesting. Weisman’s gripping fantasy will make most readers hope that at least some of us can stick around long enough to see how it all turns out."

Next up for your reading consideration and taking us back to insects, check out  Buzz: The Intimate Bond Between Humans and Insects. For some "decision support" with this one, read the excerpt and review in Discover called "Bzzzzzzz: Why insects are vital to human survival."

buzzBee-ware

Let's do another one of those "inverted thinking" flips we covered in my posting "New Perspectives: The Benefits of Looking Up!" Rather than consider our elimination, imagine what would happen if all the insects were to disappear?  According to Harvard biologist Edward O. Wilson:

"If all insects were to suddenly vanish overnight, it’s likely humans would be endangered. All the plants that insects pollinate would disappear. All our detritus would pile up to colossal heights. Even the oceans would be affected. Nutrients would pour down off the increasingly denuded land into the sea, triggering massive algal blooms, which would exhaust the water of oxygen and threaten fish. And the impact on terrestrial ecosystems would be enormous."

“If insects were gone, you would break a large part of the terrestrial food chain. A number of birds would starve in no time at all. Those birds and other animals that depend on birds for food would disappear. Small mammals in the soil that depend, in part, on insects would disappear. It would be a catastrophic chain reaction around the world.”

honeybees Not to be confused with extinction which is the much more gradual decline, does it sound too far fetched that entire species could suddenly go missing? Well, as you may have read, this is exactly what has been happening in the past two years to the  honeybee. Millions of bees all over the world, representing in some areas over 70% of their population, have have been disappearing. They leave their hives, never to return nor to be found. In the USA, the wild honeybees have all but completely disappeared. This been labeled "Colony Collapse Disorder" (CCD) and remains an unsolved mystery.

BTW, don't be distracted by the erroneous reports that linked the disappearing bees to cell phone radiation!  However the research into this very serious problem of CCD may also be leading us to even greater understanding. For example it has been noted that just as industrial agriculture has created problems with pollution, antibiotic resistance, mad cow disease, etc., colony collapse disorder may be a result of a number of poor practices, including the fact that they've bred a superbee and most of the bees hauled around the country for pollination purposes are genetically identical, making them more susceptible to a bacterial or viral attack. On the plus side, InfoShop News has a related article "Organic Beekeepers Not Affected By Colony Collapse Disorder", which goes on to say:

“The problem with commercial operations is in pesticides used in hives to fumigate for varroa mites and antibiotics that are fed to the bees to prevent disease,” she said. “Hives are hauled long distances by truck, often several times during the growing season, to provide pollination services to industrial agriculture crops, which further stresses the colonies and exposes them to agricultural pesticides and GMOs (genetically modified organics).”

Even if the biology side of a world without bees is of less interest to you, consider the economic and human perspectives. In just the USA alone, the U.S. Secretary of Agriculture has estimated that CCD has the potential to cause a $15 billion direct loss of crop production and $75 billion in indirect losses. CCD has caught the attention of Fortune magazine with three articles in the past few months including this quote from "As bees go missing, a $9.3B crisis lurks";

"We wouldn't starve if the mysterious disappearance of bees, dubbed colony collapse disorder, or CCD, decimated hives worldwide. For one thing, wheat, corn, and other grains don't depend on insect pollination. 

But in a honeybee-less world, almonds, blueberries, melons, cranberries, peaches, pumpkins, onions, squash, cucumbers, and scores of other fruits and vegetables would become as pricey as sumptuous old wine. Honeybees also pollinate alfalfa used to feed livestock, so meat and milk would get dearer as well. Ditto for farmed catfish, which are fed alfalfa too. 

And jars of honey, of course, would become golden heirlooms to pass along to the grandkids. (Used for millennia as a wound dressing, honey contains potent antimicrobial compounds that enable it to last for decades in sealed containers.)"

Bees for Pets?

Perhaps the insect world has its own version of outsourcing and offshoring?  As you may know, honeybee originated in Europe and are not native to North America. This bee has put undue pressure on the native bees, whose populations until recently were in decline. They're still sorting out why the native bees are making a comeback, but interestingly, native bees called Mason bees have been successfully used by some farmers for pollinating crops. As noted in this Wikipedia entry on Mason bees:

"Most mason bees live in holes and can be attracted by drilling short holes in a block of wood. They are excellent spring season pollinators and, since they have no honey to defend, will only sting if squeezed or stepped on. As such, they make excellent garden "pets", since they both pollinate the plants and are safe for children and pets."

Wait!  Don't Buzz Off Course Just Yet!

But enough of insects for now. You may be asking what this has all got to do with YOU? As usual, I'm leading you along a path and toward a target, however unexpected, convoluted, and latent. In the next few posts. I'll provide a few more varied examples which have common powerful and pervasive patterns lurking beneath which will help provide new perspectives and new models for all of us to use to solve today's complex problems with innovative solutions. If, as I hope, you've previously made some great discoveries here at Off Course - On Target, please follow me a bit further, and I promise to do my best to lead you to more great discoveries along the way, and make it all worth your precious time.

w
a

yne
=====