In my last posting, I noted a recent example of mass personalization or the Snowflake Effect taking hold of news. I just ran into another and perhaps even more significant example, which some are referring to as “printernet”, described as custom printing for newspapers, magazines, and even wikis.
PBS’s MediaShift web site, “Your guide to the digital media revolution” hosted by Mark Glasser, had a good overview of “printernet” in its recent posting “'Printernet' Vision Brings Custom Print Publications to Masses”:
“Publishing means newspapers, newsletters, books and posters in mass market quantities, but versioned and personalized for specific communities and individual users.”
Glasser’s article also notes the ties with another example of personalization, Time Inc.’s Mine magazine, which my fellow Snowflake Erik Duval recently noted in his blog post “Snowflakes at Time Magazine”.
Glasser’s article is very much worth reading because he goes on to show how “printernet” affects magazines, newspapers, and wikis.
This is not only of interest to me because it is yet another example of the Snowflake Effect taking off, but also because of my fascination with how interesting and useful it is to mashup old models, such as print in this case, with new models such as the web, networks, etc.
It’s worth checking out to see what you think.