Creativity is Different From Innovation
Jan 04, 2010 - John L. Mariotti
This idea is not a new one. Theodore Levitt raised this issue in his legendary 1963 Harvard Business Review article entitled “Creativity is not enough.” He emphasized his title with the statement:
“The fact that you can put a dozen inexperienced people in a room and conduct a brainstorming session that produces exciting new ideas shows how little relative importance ideas themselves actually have.”
Thoughtful and thought provoking article and topic worth some pondering.
This is also helpful in delineating as I like to do between innovation, invention and discovery.
While I have a bit different view of creativity, Mariotti's observations about the critical role of asking the right questions and inverting or turning things around is key for me. With my incessant asking "What if the impossible isn't?" you can imagine why I appreciate his comments: