The Snowflake Effect is all about extreme mass personalization for every person every day. Making things uniquely matched to ourselves and our context so they fit us just right This often involves the personalization of products and services but what about the personalization of the person? The Snowflake Effect enables us to be our authentic selves and THAT may well be the most exciting and powerful result of a world full of snowflakes.
Check out the post from Ewan McIntosh's edu.blogs.com and the video of Ji Lee telling the story of how he Snowflaked himself by putting his personal projects in front of his professional ones and ended up having them become one and the same.
Personal projects are often worth more than professional ones. What's stopping you?
It's all too easy to relegate our personal projects to the bottom of the pile until "the day job" is complete. The result? We nearly always end up having to leave creative, fun, new projects behind in the interest of ticking someone else's boxes, when those same personal projects could be the very innovation that make the difference.
Ji Lee was fed up with his life as an ad exec when he decided to engage the public in parodying that very same world, printing out 50,000 speech bubble stickers and placing them over ads around New York City. Over time, the public took the lead in inventing political or comical speech to make the parody. The ultimate parody in this project is, of course, that ad agencies used them to further promote their products. He spins a good yarn in his 99% video.