A recent posting on TechCrunch "Check-Ins, Geo-Fences, And The Future Of Privacy" had a good summary of the balancing act between privacy and geo-location and worth a quick read. The addition location related information is a key component to the critical addition of context required by the the Snowflake Effect principal of getting things "just right" as in just the right stuff to just the right person at just the right time on just the right device in just the right way. However there is, and likely always will be, the need to keep this location based information in context itself so that your location information is being used when you want it, with whom you want it and where it will add value. And it can't require too much explicit input or action on our part as we simply won't remember and won't take the time and trouble to do so all the time which severely reduced the value for us and others. So we need all the help we can get to help us make smart decisions and do so as automatically as possible yet all the while maintaining the various levels of control each of us will want, which in itself is a context based "it depends" type decision that is constantly changing.
And we are getting more and more help with all these decisions from many sources and each of us have an growing army of support in the form of other people and all their input as well as devices that are finally beginning to gain some "smarts" and be able to do more than what we explicitly tell them to do.
It was therefore most interesting to me to read the comment:
As apps and mobile devices become more geo-aware, a balance will need to be struck between the over-sharing creepiness of constant location broadcasting in the background and the annoyance of the constant check-in chore. On Tuesday, at our Disrupt conference, Facebook’s VP of Product Chris Cox described a future where phones are “contextually aware” so that they can “check into flights, find deals at grocery stores,” and do other things for us at that right place, at the right time. “These things take a bunch of clicks now—it’s all wasting time,” he said. “The phone should know what we want.”
And in other location related news:
Context and contextual awareness IS the next great frontier when it comes to technology advancements and the continued exponential rate the Snowflake Effect of mass personalization is increasing.