Off Course-On Target

Free Wins Against Malaria

Below, thanks to Kevin Kelly, is a good example of the effectiveness of the "free economy" and how it can be applied to the physical "real" world of bits, not just the digital world of bytes.  Even better, this highlights a great cause, Malaria No More and their Nothing But Nets campaign. 

If you are looking for a way of gifting a difference in the world, consider buying some nets ($10 each) and help make Malaria No More a reality in 2010.

** If you donate between now and Dec.31, 2009 your gift will be matched dollar for dollar, so consider donating NOW!

Free works in the world of bits and good causes

Free Wins Against Malaria

"Nothing free can be valuable" say some critics. That is, giving away things devalues them. This is obviously untrue in the digital realm, but what about physical things? The fear of the free was especially an issue in charity. If, with good intentions, you give medicines, or pumps, or solar panels, to the needed for free, won't they neglect, or trade off, or ignore these gifts?  In particular, if you give long-lasting insecticide-impregnated mosquito nets to families in malaria territory, would they just use them for fishing, or sell them? Maybe you should sell them the nets originally for a small amount?

Turns out after many years of testing, that the free nets are incredibly effective in reducing malaria. Free wins! The story by Jeffery Sachs is here in Scientific American. Or you can read the PDF for the academic paper on the experiment.

Free or not, nets are a great idea and better than malarial drugs. If you want to fund a net ($10), there's a number of places that help  you do that, including Nothing But Nets.

 

via kk.org

Gravity Causes Snowflakes to Fall?

I just encountered some fascinating new steps toward the “just right” vision of the Snowflake Effect—just the right stuff to just the right people at just the right time....

It’s well worth reading this slightly longer than most TechCrunch synopsis about Gravity, a company that has “created a new way of thinking about and exploiting conversational data. They call the way they track and predict the relationships between people and things the Interest Graph (a play on Social Graph, a popular way of describing online relationships between people)."

According to TechCrunch.com, Gravity’s Interest Graph “isn’t about a product or feature. It’s the religion of the Gravity service. The company isn’t giving a lot of detail about the software behind the Interest Graph, but they are willing to take time to describe the philosophy. The idea is that knowing which people are connected to which people is great for social networks, and Facebook and others have done a good job at that.

Gravity is building an Interest Graph, which shows the relationships between people and topics that they are passionate about. Person A may love baseball and the NYTimes. Person B may love action movies and squirrels. Given enough data the service can start to predict exactly what you’re interested in over time.

The Interest Graph

And they’re going to great lengths to gather that data. It isn’t simply based on what topics you start and add to. Gravity is also analyzing the language you use to gather further information about your interests.

And they’re thinking about the decay rate of interests, too. You may be very interested in cars right now, but next month after you buy the new Honda you may not have the same level of interest. They’re able to see how engaged you are on certain topics, and how that maps statistically to what others are doing. That helps them build out a very interesting profile of who you are, and who you may be in the future.”

via www.google.co.nz

Snowflake Minds! Uniqueness Not Unanimity!

Here is a quote I came across from Christopher Morley that nicely captures the spirit of my ranting and raving about all of us being snowflakes:

Read, every day, something no one else is reading.

Think, every day, something no one else is thinking.

Do, every day, something no one else would be silly enough to do.

It is bad for the mind to be always part of unanimity.
  - Christopher Morley

List with a Twist: My Best Learning Books in 2009?

I am always looking for the next great book to read and thought I’d tap into the collective intelligence, the annual end-of-the-calendar-year trend for lists, and the power of new tools such as Twitter to find the next great book to read. Below is some of the why, how, and what I have in mind.

Mashup of Old and New

I continue to be intrigued by the power that comes from creating mashups of old and new. In this case, it is about finding the next great book to read (how old can you get?) using a new means such as Twitter, blogs, etc.

In short, what I’m asking you to do is reflect upon books you’ve read this past year, choose one or more that you found to be the best learning book for you, and share this with the rest of us via a tweet.* Ideally you can also articulate with more detail on why you chose this particular book and post this to your blog, Facebook page, or otherwise share your thoughts with the rest of us.

I considered making this more wide open and going for “best learning resource” that could include books, websites, blogs, tweets, slides, presentations, etc., and perhaps we should expand this idea and format to other resources.  But for now, I have purposely limited this to that oh-so-yesterday medium—books—as I’m interested in finding more in-depth and detailed exploration of ideas, concepts, techniques, models, and the like. I not only find myself reading more than ever from a greater diversity of sources, dates of publication, and formats than ever, but as a voracious eBook reader, I find myself reading more books than I ever have (something which I already did a lot) and am finding exponentially more value in doing so. I’d like to continue that trend.

Vaguely Focused

I have also purposely focused on “learning books” and have left the definition and interpretation of what a learning book is in this context to be open-ended and up to you. You can treat learning as a verb or a noun, just make it personal and passionate. For example, you can decide to choose the book which was the best at:

• Stimulating your personal learning, was most provocative, made you think the most, perhaps one you disagreed with the most?
• Causing the most change in your thinking, your perspective, your behavior.
• Stimulating new ideas, new questions, new paths to pursue.
• Being most helpful in your personal learning and/or with learning in your organization—personal or professional.
• Affecting a change in learning as a topic/subject.
• Any other way you want to interpret what “learning book” means to you.

Like to learn by example?  Check out this list of “Books that Changed My Life” (and a very cool library pictured here as well) from Kevin Kelly.

List with a Twist

This is not an attempt to create a new top ten list, and least of all, any kind of most popular or bestseller list! There are lots of these and there are more to come I’m sure. And by all means, mention them here if you find some good lists that helped you find a great book for learning in 2009. 

While I would not want to stifle more input, rather than creating an echo chamber of agreement with someone else’s #myBLB09 tweet, I’m hoping you will either add your own book or tweet about an additional benefit you got from reading a book someone else listed. I will not be compiling a summative list, I won’t be taking votes, or in any other way trying to categorize or rate these books. The #myBLB09 will help enough with that. Rather I’m trying to stimulate more sharing of what you found to be the most valuable for you.  My assumption is that we will all benefit from our individual sharing of personal great reads.

However, I’m actually hoping to see hundreds or thousands of books listed here, which will enable each of us to add a new book to our own personal top ten list for 2009 before it ends all too soon.

Here’s how I’d suggest we can all help make this a productive and valuable resource and use of our time:

• Create a tweet with one of the best books you have read in 2009, which had a profound effect on your learning and perhaps that of others around you. 
• I’ve created a Twitter hashtag #myBLB09 and be sure to add #myBLB09 to your tweet so others can find, follow, and benefit.
• Avoid the temptation to list a book you plan to read, have skimmed, think you should read, or ones you think everyone else is reading!
• Reflect upon books you read in 2009 and do not limit this to books which were published in 2009. In fact, I’m hoping that we’ll see more old, obscure, forgotten books than those on any bestseller lists.
• Write less about why you think others should read this book and more about why it was so beneficial and influential for you. 
• Bonus points for a link in your tweet rather than text regarding the author, book, etc. so you can use more of the 140 characters to state why this is a great book for you! 

  Tip: Use the “custom naming” option in the URL shortener (bit.ly, snurl, tinyurl, etc.) that you use to make the link text more descriptive and part of your tweet text.  Search on “custom naming URL shortening” or the like for help with this such as:

  • http://www.seoconsultants.com/twitter/shorts/
  • http://www.geekpreneur.com/the-top-10-url-shortening-services

• Consider writing a more detailed account of how and why this was such a great learning book for you and posting this on your blog, Facebook page, or other ways you can share these thoughts with the rest of us. Then send a tweet with a link to your notes and include the #myBLB09 hashtag.
• If, as will often be the case, you have more than one great learning book you read in 2009, consider creating and posting your own personal list of “My Best Learning Books in 2009” and tweet a link to your list, adding #myBLB09 as well of course.

Help Me, Help You by Helping Me Help You

In the wonderful ways of the cyclical benefits of gifting, I’m hoping that by asking you to help me find my next great book to read, you will find your next great book to read. And at this time of year, if you are looking for a gift for friends and family, perhaps this will provide you with some gift ideas. However my real hope is that by doing this, I may in some small way be able to give a gift to you by asking you to consider giving yourself a gift—the gift of time for reading, thinking, and reflecting, which I find books to be great catalyst for. How’s that for circular!

While the end of year certainly brings with it lots of demands on your time, it can also provide an opportunity for the luxury of time to read. Consider it an investment in the future and an investment in yourself such that you can in turn be that much more useful and effective in helping others in the upcoming New Year and beyond. For those of you who use calendars and schedulers—electronic or paper—to help organize and manage your time, consider simply scheduling time for you to read something stimulating and provocative and the time to reflect and think about it all. It is no coincidence that in my experience with others who I regard to be extremely successful, I’ve discovered that they specifically carve out time for just this kind of activity at least annually and often more so. Why not you too?

You’ve done your best to be good all year right?  You not only deserve this gift, but in the end it will enable you to better gift the rest of us with an even more powerful and passionate you in 2010.

Looking forward to your help in finding the next great book to read.  Thanks!

Wayne

_____________________

* If Twitter and tweeting is new to you or you have been trying to figure it out, my experience is that this is one of those things that you can only learn experientially. Use it for a month and you’ll know if it is valuable for you. See my previous post “Twitterpated” for more details. Why not use this opportunity to start your experiential learning of Twitter now?

What if the Impossible Isn’t?

As I mentioned in my recent post “Reflective Reduction Sauce”, returning to my work universe after months at sea has led me to reflect upon some themes I encountered as a result of my attending the Learning 2009 conference. One theme I’m delighted to see more attention on is “What if the impossible isn’t?”

This theme is about the need to understand that we are living at a time where almost anything is possible. While I would still wager that the majority of people are not quite believers yet, I continue to have great fun exploring  what is the current “state-of-the-art of the possible” with others in my presentations and conversations.

What makes something possible includes such factors as:

• Does it exist? (invented/discovered yet?)
• Am I aware of it?
• Is it available to me? (out of private beta, out of the research lab, etc.)
• Is it ready for me?  (good enough for my use)
• Can I afford it?

Fundamentally, my sense, my message, and my belief is that the only thing holding us back anymore is our assumptions of what it possible, what we should be demanding and expecting as consumers, and the overall attitude we need to take that if something is not possible today, it will be tomorrow—almost literally. 

Living in the Age of Abundance

But I am not suggesting that just because something is possible or available, you need to use it. Quite the opposite actually. Our choices should be driven by our needs, our passions, and our curiosity. Yet this habit of trying anything new is a holdover from the previous era of scarcity whereby we would often feel a need to use something just because it came to our attention, arrived on the market, or was pushed at us as new and improved. 

As we transition into the age of abundance, I believe we need to assume that everything and anything is available and possible, and work from there. In doing so, I find it necessary to invert these earlier approaches and avoid the tendency of starting with a solution in search of a problem.

As many of us* start living in an era of abundance where anything becomes possible, it puts a wonderful pressure on us to think and focus more on:

• What do we really need?
• What are the essential characteristics we are looking for?
• What are our top priorities?

In grossly oversimplified terms, the way we have historically planned and designed is:

• To start with some ideal end state in mind and then develop back from that based on what is impossible.
• To build a solution based on what we think is possible and accept what is often a very significant degree of compromise in the process. 

In doing so, most of our sense of what is possible is quite dated and is based on unconscious assumptions.   Both of these problems are causing us to squander opportunities to improve and do things we believe are still only dreams, and the way to change this is to go after both of these problems.

Learning to Adjust Our Sense of What is Possible

With the rate of change increasing exponentially, our sense of what is possible and what is impossible requires almost constant real-time updating, and necessitates a new planning and project management model. This new model allows for dynamic updating when something that was impossible when the current plan was developed becomes possible. When this happens, the project should start using it and taking advantage of it.

This kind of updating can largely be addressed through technical means if all such requirements are well-articulated in the initial planning process, such that the needed capabilities and other requirements are quantified and stated and can thus be tracked for relevant changes.

However, our unconscious assumptions are a much more troubling and challenging problem because they lurk below our level of awareness and because they become indelibly ingrained into our habits, behaviors, and thinking. For example, my focus on the Snowflake Effect—the transition from an era of mass production to one of mass personalization—includes many such assumptions. Mass production is not reserved for the domain of manufacturing, but rather has permeated most societies and our overall way of thinking. 

When I talk about this meta theme of the Snowflake Effect, one of the most common and provocative questions that I ask is, “If we all seem to agree that each of us is unique, and furthermore that each moment and situation is unique, then why do we live in a world that is designed for sameness?” 

When we design something, we typically start by identifying the “target audience”, a group of people who are  defined by a set of common characteristics. The larger this audience, the better. Think about this for a minute. Imagine you are designing and developing any new product, such as a lesson for students, a book, a website, a car, or service. Do you find that designing all of these involves the same basic model based on an assumption of sameness?

And I get it. This model used to make complete sense. Mass production was a brilliant model in its time and we largely got to where we are today because of it. However, the great news is that most of the conditions and constraints which made mass production such a successful model have changed or have been eliminated, yet the model persists. Add to this the equally wonderful dynamic that truly amazing new capabilities, products, and services are becoming possible and available every day. We are increasingly moving to the point where the impossible isn’t.

It’s Time to Get Good at Believing in the Impossible

What to do?  What needs to change? First and foremost I think it is we who need to change—our thinking and our assumptions. We need to get good at believing in the impossible. In true synchronistic fashion, I recently received this quote from my good friend Murry Christensen which resonated strongly and added to my sense that this meta theme I’m discussing here is growing:

"We must learn to deal with possibilities instead of probabilities."

-- Verna Allee

And one of my favorite thinkers and writers is Kevin Kelly and he has been making these same kinds of observations for many years now. One of my favorite Kevin phrases is:

“Impossible in theory, possible in practice”

Kevin makes this observation in light of the many capabilities we are now immersed in  yet which only a few years or months previously we would have regarded as impossible. You can read Kevin’s piece on “Believing the Impossible” or watch his TED talks such as “The next 5000 days of the web” (included here), and “How Technology Evolves”.

Still not convinced?  Watch these other TED talks and see if you change your mind a little or a lot:

• Pranav Mistry demonstrating his “Sixth Sense” device

• Juan Enriquez’s tour of some views of “mindboggling science”

• David Hanson showing his robots that “show emotion”

Believing that “the impossible isn’t” is what has led me to conclude that the dream of being able to seize every “teachable moment”, to have personalized learning experiences available for every person on the planet multiple times every day, and get to a “just the right” end state where we can get just the right stuff to just the right person at just the right time in just he right context, has become an achievable goal.

What about you?  When it comes to capabilities, products, services, etc., what is on your “wish it were possible” list? What, were it to be possible, would make the most significant difference in your professional or personal life?  My experience in pursuing these questions is that by articulating and sharing them, we will discover that many are already possible and those that aren’t can be put on our watch list, so that we will be notified in days, weeks, or months that it has just become possible. 

Sound impossible?  Just watch, it isn’t!

Wayne

______________

* Let’s keep in mind that in terms of world population (almost 7 billion), we are still the privileged few who live in in this era of abundance, and although this group is also growing exponentially, we all need to continue to work to distribute abundance.

What It’s All About

Want to see what it is all about? Want to see a real live humanitarian and all around great person?

Check out this video of my dear friend Linda English, a founder and Director of Membership Development, Learning for International NGOs LINGOs, www.lingos.org

This is from the Microsoft Alumni Foundation, Honors 2009 Integral Fellows ceremony on Wednesday (Nov.18, 2009).

You GO girl!

Write You Are!

For many years now, I’ve more often than not taken great exception to those traits and characteristics which  the “experts” and pundits say are the norm or the coming trends of our societies. They just don’t seem to match up with the reality I see all around me and what my sense of these trends are.

For example, I still keep reading about these grave concerns that we (especially the younger generations) are becoming isolated individuals who:

• Live in dark rooms lit only by the glow of our computer screens
• Have no social life and only limited “real” human contact
• Read less and write less
• Passively sit there all day clicking our mouse and watching endless video

I don’t know where all these masses of people are who the experts say are out there and are becoming the norm. I see mostly the opposite among all of the many groups, ages, nations, and cultures that I’m privileged to spend time with around the world. I see people of all ages, classes, and cultures who are more social than ever—communicating, sharing, reflecting, observing, analyzing, and otherwise engaging more than I think we may have ever done.

I think the reason for this vast difference in observations is mostly because these interactions don’t look and feel like they used to. Behaviors have changed and they don’t fit the norms and definitions of the past. But make no mistake—from all indications and observations I can make, the fundamentals of socializing, interacting, communicating, writing, probing, being curious, and other such fundamental traits are not only alive and well, but they are at an all time high and are increasing exponentially.

You can therefore imagine my delight in finding more and more examples in the past few months of others who have been noticing this same counter-trend. Even better, some of this has now been formally studied and evaluated, so it is no longer just a matter of opinion and a collection of anecdotal observations.

The “Stanford Study of Writing”

One of the more recent examples is the massive study called “Stanford Study of Writing” that was recently completed by Andrea Lunsford, professor of writing and rhetoric at Stanford University. Clive Thompson did a good synopsis of this study in a the Sept. 2009 edition of Wired magazine called “Clive Thompson on the New Literacy”. Lunsford studied college students from 2001 to 2006 and used over 14,000 samples of their diverse writings including formal assignments, emails, blogs, and chat sessions. Tellingly, 83% of their writing took place outside of their academic assignments. One of her conclusions particularly rang true to me when she remarked, “I think we’re in the midst of a literacy revolution the likes of which we haven’t seen since Greek civilization.”

Perhaps most importantly, this study showed that it is not just volume but effectiveness of writing that has increased so dramatically. I picked up a new word (always a great find for me) in Clive’s article that Lunsford uses to quantify a critical competency that her study showed had dramatically increased. Kairos is the ability of a writer to “assess their audience and adapt their tone and technique to best get their point across.”

New World Encyclopedia notes that in Panathenaicus, Isocrates wrote “educated people are those who manage well the circumstances which they encounter day by day, and who possess a judgment which is accurate in meeting occasions as they arise and rarely misses the expedient course of action.” Sounds like a pretty important skill to me!

According to Clive (something of particular note to those in education), Lunsford observed in her study that “students were almost always less enthusiastic about their in-class writing because it had no audience but the professor: It didn't serve any purpose other than to get them a grade.”

My Lessons Learned

Here is a short spur-of-the-moment list of some of my recent observations and learning regarding writing— both my own and that of those around me. I would be most interested to hear from you about how well these match or conflict with what you are seeing when it comes to writing and communication skills now and what you think will happen to them in the future.

• The diversity and quantity of outlets and motivation for writing and sharing is increasing at an exponential rate. It is easy to forget how much the pace of new forms of writing and distribution is accelerating. Not that many years have passed since many of us switched from paper-based writing of letters, books, and articles to the much more prolific digital forms of word processors. In the last few years, we saw the exponential growth of connectivity via the Internet and saw the rise of email and online forums. Laptops and mobile phones became mainstream and provided some of the catalyst for more outlets, such as instant messaging and SMS text messages. And in the past few months, we’ve seen even faster growth of phenomena such as Facebook and Twitter (to name but a few). Each of these provides yet another outlet and demand for writing, and we seem to be answering the call in droves.
• There is an equally rapid growth in the diversity of types and styles of writing. If you have been reading much of my writing, or worse had to listen to me, you know I graduated with honors from the University of Never-a-Sentence-When-a-Paragraph-Will-Do. For me, the brevity which outlets such as “tweets” and SMS texting ruthlessly enforce has been helped me to write (sometimes) with greater clarity and conciseness. As my dear friend Marcia Connor recently put it in an article she wrote about social media,  “If my friend Wayne can tweet, anyone can!”
• The motivation factors for writing are also increasing at similar rates and for more and more people. When I talk with others who maintain blogs, journals, websites, and email lists, and have a presence on Twitter and Facebook, most of them mention that knowing people are reading what they write, often commenting on it, adding additional points of view, etc., significantly motivates them to develop the habit of writing more often and sharing more of their experiences.
• Writing is becoming more immediate and more authentic. It resembles a conversation in terms of its characteristics—it is more spontaneous, more serendipitous, and more personal. And as with a great conversation, these tend to be much richer in their content and context.
• Writing is becoming more and more personalized, another example of “The Snowflake Effect”. This writing trend reflects firsthand experiences—writing about what you know, reflective writing, and writing that is much richer in value.
• Skills in analysis are becoming less important since this is increasingly automated and done for us with a mouse click. But  having skills for synthesizing is growing in value as we consume ever larger quantities of disparate information sources and types, reflect upon them, and put together our thoughts and ideas on what they mean and what trends and patterns we see.
• These changes in our writing provide more examples of how we are increasingly becoming societies of prosumers. For example, I don’t regard myself as a writer or a reporter, but when I recently found myself in the midst of the tsunami in Pago Pago American Samoa a few weeks ago, thanks to the wonder of modern communications technology, suddenly I was just that: an on-the-scene reporter, able to provide firsthand, immediate and very personalized reports via my tweets, emails and my blog.  You can read my accounts of this experience by following these links:
  • Doing the Tsunami Tango in American Samoa: Part I
  • Doing the Tsunami Tango in American Samoa: Part II
  • Doing the Tsunami Tango in American Samoa: Part III

  These accounts were subsequently picked up by news services around the world, many of which were able to call me on my sailboat via my satellite phone and do a live interview as I was literally in the mist of the tumultuous effects of the tsunami in real time. This is not only something that was technically impossible a few years ago, but serves as a dramatic example of just how much we are becoming the “prosumer” society which Alvin and Heidi Toffler so presciently described in their book “The Third Wave” wherein we are no longer either a producer or a consumer, but are both at the same time.

• These changes in our writing skills and habits are not at all limited to the younger generation. This is a phenomenon affecting all of us who are living and writing at this time and in these environments.

Your Turn to Write!

I’m sure you can come up with many more examples of other trends and directions, skills, and consequences of the changes happening with our writing and communications. I therefore hope and encourage you to add yet another example of this trend by either posting some of your observations on your own blogs, tweets or Facebook pages, or directly here. I hope that my  own writing here is reflecting the positive traits of this exponentially accelerating trend.

Referring back to the Wired article I mention at the start of this posting, I thought Clive made a great point in closing when he noted: “knowing who you’re writing for and why you’re writing might be the most crucial factor of all.” Write on Clive!

Wayne

VMG

As most of you know, for the past two years I’ve been out conducting a grand experiment of learning, living, and working from my sailboat most of the time, as I explore and experience this phenomenal planet of ours from the vantage point of the sea. I am currently anchored at the small village of Rikitea on the Island of Mangareva, which is in the Iles Gambiers (cut and paste the lat/long pair 23 06.939S 134 58.098W into Google Earth if you’d like to see where this is).

One of my primary drivers for heading off on this new direction in life, was to turn myself into a truly fulltime learner and dive into the deep end of the ignorance pool.  I wanted to see if I could figure out how to swim and have fun doing it. It has been working extremely well too. Every single day is almost a nonstop set of learning experiences on just about every level you can imagine: personally, professionally, of other people and cultures, of geography, geology and archaeology, of all things mechanical, of the stars and solar system, of maps, of me and of the worlds above, below, and on top of the water.

I’m finding that there is an incredible amount of very deep lessons to be learned, as well as some extraordinarily helpful concepts and models that apply themselves to so much more than “just” sailing and a life aquatic.  One of these in particular, is a term unique to sailing called VMG which is the acronym for “velocity made good”.  This one has really struck me as an enormously helpful conceptual model and it has stayed with me throughout my adventure. Now I’d like to share it with you here, get your comments on it and offer it as a model that I believe you too would find very valuable, both professionally and personally.  Bear with me for just a bit while I quickly walk you through what VMG is all about in the context of sailing, and then I think you’ll quickly see how well this can be applied to most other things in life.

VMG or “velocity made good” is the measurement of the speed at which you are progressing toward your intended destination. VMG is vector-based in that it requires TWO values—speed and direction—in order to determine what the VMG value is.

Now, to get from point A to point B in a power boat, you’d simply follow the common principal that a straight line is the shortest distance between any two points, and you’d steer the motorboat directly towards point B.  There would be no need for this special term of VMG because you’d simply measure your speed over the ground or through the water and that would be how quickly you were progressing toward your destination.

In a sailboat, however, you are dependent upon the wind for your motive power, and it is not always possible to follow the straight line to your destination. For example, if the wind is coming FROM the point B you are trying to get to, then you have a problem.  In fact, until relatively recently in the history of sailing, it was only possible to sail in about whatever direction the wind was blowing; that is, downwind. This is why, for example, all the historical sailing routes of the world went in similar directions and to similar destinations. You were essentially at the mercy of Mother Nature and you literally went whichever way the wind was blowing.

To this day, many people assume that a sailboat is “pushed” by the wind and therefore, can only go downwind.  But in fact, modern sailboats are not dependent upon being pushed, they can also and most often, be “pulled” by the same principle that enables airplanes to fly—lift. The sails are carefully shaped and angled such that they act as a wing and create lift, which combined with the similar lift being generated by the keel under the water, enables the sailboat to move forward. While it is not possible to sail directly into the wind, it is possible to sail within as little as 30 degrees off the wind, and therefore you can now move towards, although not directly at, your destination, even if the wind is coming straight from this point. The technique is known as “tacking” and if you were to observe it from above, the path of the boat would be a zigzag pattern, since the boat is steered first to one angle (say, off to the starboard or right side) and then back to the other angle (to the port or left side).  By maintaining this angle to the wind, the sails and keel generate lift and move the boat forward, and you are able to tack or zigzag your way to point B.

Because you are never advancing directly towards your destination, you’re always moving away from it to some extent; your actual speed on the water is of little importance. What you want to know is how much progress you are making towards point B and THAT is what VMG tells you. Unless you are moving in a straight line directly towards your destination, your VMG is always going to be less than your actual speed over the ground. But how much less?  In approximate terms, if you are traveling at an angle of 90 degrees to your destination, then your VMG would be zero; that is, you’d never get there. Greater than 90 degrees and your VMG would be negative. So angles less than 90 degrees have some amount of positive VMG; therefore, you’d be making positive or forward progress towards your destination.  How much would be a vector or combination of your actual speed and the angle. This is how VMG is calculated. 

Fortunately, on modern sailboats such as mine, there is a digital readout that tells me exactly what my VMG is at any moment and this reading is what you learn to pay the most attention to because it is the “bottom line” of how well you are sailing towards your next waypoint or destination.  Figuring out when I’m going to arrive at this next point then is not based on how fast the boat is moving through the water, but what the VMG speed is.  You therefore adjust your sails and angle of your heading not to get the maximum speed but to get the maximum VMG.

What I’ve been finding even more fascinating though, is that if you remove the context of sailing and treat VMG as a general conceptual model, it becomes extremely useful in many other situations. Destination can now be any form we like, such as a personal goal or an organizational objective. As in the case of  sailing, you are often faced with opposing forces that work against you and keep you from being able to move directly towards your point B. Some would simply “go with the flow” and let themselves be controlled and pushed by these forces, and therefore go in similar directions and to similar destinations that were all “downwind”.  But if you really want to get to the point B that you have set your sites on, then it is possible to develop strategies that allow you to head “upwind”, without taking the opposing forces on directly, but very cleverly using those same forces to provide the metaphorical equivalent of “lift” to you and your team, thus enabling you to make forward progress, and ultimately arrive at your destination. 

Does this sound familiar?  Do you recall times when you have purposefully decided to take an indirect path, meandering in different directions that move you closer but not directly towards your goal?  If done with purpose,  it can be extremely smart and enable you to go against the flow, to succeed in spite of opposing forces, and to get where YOU want to go. 

You can see how well this all fits into my long time focus and the namesake of this site—the strategy of being “off course” and yet very much “on target”.  Yet for me the real lesson of VMG is in the value of having an accurate measurement of what my VMG is.  This is where I think we can also gain the most advantage in using the concept of VMG in other applications. What we need is a VMG meter for all of our other pursuits in life!

In many ways, I think it can be relatively straight forward to create a VMG meter for any application. First, of course, we need to have a clear and accurate sense of where point B is. What is the end state we are trying to achieve?  What are the coordinates of point B?  Then we need to know our current location, where we are now.  And finally, we need to know what is our actual speed AND at what angle away from our determined destination are we moving?  Put all these together and you get a very simple, but profound, guiding metric of your true progress. 

Think how well this would let you make adjustments to your strategies and implementations, and how quickly you could find out what effect this has on your VMG. For example, moving faster often seems to be a good thing: “We must be doing well, look how fast we are going!”  But how often has it turned out that you were making LESS progress towards your goal, even though you were “going faster”?  When would it be smart to choose to go slower at a different angle to reach maximum VMG? 

As with many of my “off course, on target” stories, including the original Apollo mission example that got me started with this whole line of thinking, it is all about getting good at constant course correction, which requires that you know where you are headed and how far off course you are at any given point in time.

So give this VMG idea a try in YOUR context. How well have you quantified the specifics of your “point B” destination?  How would you measure the “angle” away from the direct line towards your point B? How do you measure the speed that you or your project are moving at? If you can measure these, then you can put them together and create your very own VMG gauge, which will let you make constant course corrections and successfully reach that elusive point B destination before everyone else.

Would you rather join the rest of the crowd, go wherever the prevailing winds blow you, and let the external forces determine your future?  Or would you like to chart your own course?  Do the impossible and sail upwind. Fashion your own version of a VMG gauge, and you can purposefully put yourself very much off course, but equally much on target!

Happy sailing!

w
a
yne
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Snowstorm of News (Continued)

In my last posting, I noted a recent example of mass personalization or the Snowflake Effect taking hold of news. I just ran into another and perhaps even more significant example, which some are referring to as “printernet”, described as custom printing for newspapers, magazines, and even wikis.

PBS’s MediaShift web site, “Your guide to the digital media revolution” hosted by Mark Glasser, had a good overview of “printernet” in its recent posting “'Printernet' Vision Brings Custom Print Publications to Masses”:

“Publishing means newspapers, newsletters, books and posters in mass market quantities, but versioned and personalized for specific communities and individual users.”

Glasser’s article also notes the ties with another example of personalization, Time Inc.’s Mine magazine, which my fellow Snowflake Erik Duval recently noted in his blog post “Snowflakes at Time Magazine”.

Glasser’s article is very much worth reading because he goes on to show how “printernet” affects magazines,  newspapers, and wikis.

This is not only of interest to me because it is yet another example of the Snowflake Effect taking off, but also because of my fascination with how interesting and useful it is to mashup old models, such as print in this case, with new models such as the web, networks, etc.

It’s worth checking out to see what you think.

The Snowflake Effect and “Just Right for Me” Decision Support

Here’s another Snowflake Effect example of how sites are starting to catch up on ways to help people deal with the abundance of choice and on providing what I like to refer to as “decision support”—helping all of us to make “just the right” choice and decisions at just the right time, etc.

This example is from BestInClass.com, which provides assistance on how to choose “just the right” digital camera.  In our previous world where products and solutions were mass produced, we saw “shootout” types of testing and reporting in magazines.  These publications would purport to inform us which camera was the “winner” and the best choice for us. But this information was completely devoid of individual context: what factors, such as price, picture quality, size, weight, convenience of controls, etc., did I care about the most?  Without these factors being taken into account, and with the combination of answers to all these preferences making what’s “just right” for me increasingly unique, then how could they possibly know which camera was best for me? 

Of course they couldn’t, and so we learned (often the hard way) that we still needed to try to sort through all this testing data, as well as opinions from friends (and strangers), and hope we could figure out the best choice.

In the coming era of the Snowflake Effect, where things are increasingly being mass customized—witness for example the continuing growth of more and more choices of digital cameras and their options—we need more help than ever to find just the right camera, or whatever product, service, person, or content that we are seeking. Increasingly we “know” that a “just right” choice is out there, but finding it and choosing it is the big new challenge.

While BestInClass is but one small example, consider how this offering is trying out ways to help us with decision support in selecting “the best digital camera for me.”

In addition to checking out the BestInClass web site, you can also find other reviews about it online, such as the March 15, 2009 posting on TechCrunch “BestInClass Tries To Help Consumers Find The Perfect Digital Camera”

While they are focused on electronic equipment and expect to add more types to their offerings, it doesn’t take much extrapolation to start to imagine this same type of service being offered for other kinds of decision support (e.g. Who is the best person for me to ask this question of?  What’s the best thing for me to read/listen to/watch to learn more about this?  What’s the best way for me to get up-to-speed on using this piece of equipment?

I’d be curious to know what other examples of decision support you are seeing, and I’d especially like to learn about your experiences with them.  What kinds of choices and needs do YOU see coming next or want to see?  What are YOU or your organization doing to offer this type of decision support to your clients, members, students?

We “snowflakes” need all the help we can get, so we can “get better at getting better” with our decision making. I see this kind of support becoming increasingly available and I expect it will continue along an exponential growth curve.