Off Course-On Target

Redesigning Rather Than Crying Over Spilled Milk?

On a recent trip back to the USA for a few weeks, I noticed something new in the dairy section of the grocery store—a new milk container. The milk was the same, but the container was completely new—square in shape and made from recyclable plastic. A quick search online produced all the details, such as this NY Times article “Solution, or Mess? A Milk Jug for a Green Earth” and revealed what I thought was another great example of the rising role and increasing importance of design for a bright future. 

As I looked into this story of these new milk containers, I was struck by:

• The simply staggering improvements that were realized by a relatively simple redesign of the everyday milk container
• The role that consumers need to play in both the design process and the successful implementation of these changes into mass usage.

For those who have not seen these new containers, here is a quick overview:

• More efficient storage; new jugs store 50% more milk by volume and are stackable.  More milk can be shipped per truck and requires less refrigerated storage.  One retailer now stores 224 gallons of milk in the same space that used to hold 80.   Combined these reduce fuel and energy use dramatically.
• Does not require crates or racks for shipping and storage due to its stackable, flat-top design.
• With no crates to wash or transport, labor is cut by half (loading, returning, washing) and water usage is reduced by 60 to 70 percent. One dairy mentioned in the NYT article was using 100,000 gals of water per day just for washing crates!
• More milk per truck and with no crates to haul back, the number of truck trips to the store has been reduced from 5 per week to just 2, which is a major fuel saving, and it lowers the overall cost of milk 10 to 20 cents per gallon.
• Overall efficiency is increased; milk from the cow in the morning is on the store shelves by afternoon. When I was young I spent many summers on my uncle’s dairy farm and always long for the taste of truly fresh milk.

To summarize, these new milk jugs result in cheaper, fresher milk that requires much less energy, water and labor and is better for the environment.

Creating a better world through a different design approach

This example also gives me even more confidence and optimism that we can create a better world through a balanced approach that benefits all those involved in the entire cycle—from initial idea to design to production, consumption and recycling.

Has to be an instant success, right?  Not quite. The real challenge may well be our ability as milk consumers to adapt to these new containers, to UNlearn some of our ingrained habits, such as how we  do something as basic as pouring milk from a container. It turns out that many people spill some milk when they first try to pour from these new containers. Why? Because they try to pour milk the way they are used to doing it. Many people end up rejecting these new containers and go back to purchasing the older style of containers. To address this problem, some stores are even offering in store lessons on how to pour with no spills—by tilting the jug forward rather than lifting it up, a technique described as "rock-and-pour instead of a lift-and-tip."

Spilled milk is clearly frustrating and wasteful, but rather than crying over it (sorry , couldn’t resist), the solution would appear to be twofold:  short term this appears to be a good example of one of my favorite themes of unlearning and relearning how to pour milk from these new containers without spilling and longer term, I suspect that there are additional design improvements that will make these containers even more spill proof and easy to use.

I think there is also a larger lesson to be learned from this example. I have to imagine that if a more holistic approach had been taken by involving consumers in the design process, the new containers would have been easier or more intuitive to use without spilling.

Maybe I’m just being my hyperbolic self and I’m seeing more than there really is, but I don’t think so. Look at some of these numbers and start multiplying them by the amount of milk consumed every day around the world. Seems like an amazing improvement to me, and all from a relatively straightforward rethinking and redesign of an everyday item.

Tapping into the "Prosumer" model

There is a lot of talk these days about the environment, being green, sustainability and so on, most of which is well intentioned and much needed.  However, it seems to me that these changes are often implemented along the lines of the historical roles for consumers and producers where the producers come up with the ideas, make the changes, and the role of consumers is to buy and use these new and improved products.  Not a bad model necessarily and one capable of producing good results as the new milk jug attests. However I’m advocating the need for a more “prosumer” and  collaborative approach to design where we are simultaneously producers and consumers. 

The term prosumer  was first coined by Alvin and Heidi Toffler in their 1980 book “The Third Wave” where they predicted what I think we are now seeing—a society where the previously separate roles and responsibilities are increasingly being combined or “mashed up”  to create a very new and different role for all of us.

I see a distinct trend towards a prosumer society where all of us will play an increasing role in the design process of everything around us. Keeping in mind that pretty much everything in our world that isn’t living matter has to be designed and built by us, this has very major implications for all of us and the world we inhabit.This is a theme I’ll be expanding on more in upcoming articles and podcasts here on OCOT.

More than anything else though, this new milk jug example has me pondering what other everyday items besides the lowly milk container could produce similarly staggering results. What if we were to look at them more closely and rethink the design and unlearn some of our habits for using them?  Packaging alone is an enormous area ripe for major improvement, but that’s just the tip of the iceberg of benefits to be had from redesigning and rethinking our current products and practices. 

How about you?  Look around your home, office, car, or other places you frequently inhabit and try seeing using a newly critical eye to see what opportunities you can find. You don’t need to have a degree in design nor have it appear on your business card or job description to be a designer. All it takes is adopting a more critical and new look at everyday things, thinking differently and thinking about seeing anew those things we take for granted. Who would have thought that something as basic and “unimportant” as a milk container could produce such staggering improvements?  Let’s hear some ideas from the rest of us about what should be next in line for such redesign.

Cool Tools I Use: SPOT on!

I truly believe that every one of us (yes, that includes YOU!) has cool tools that we use on an everyday basis and stories about how we use these tools and how we came to find and use them.  I'd like to hear about yours.  Meanwhile, here's another one of mine:

This SPOT messenger system is one of my newer "can't live without" tools and a "mashup" of hardware and software technologies, namely GPS, satellite-based communications, realtime mapping, and more.  It is also an example of the kind of "advanced" functionality that is quickly moving out of the hands of experts and high budget projects or pure luxury objects into the consumer mainstream. This is a trend we are seeing much more of these days, and is one I see escalating exponentially in the years ahead.

Look, look! See SPOT run!

SPOT is a great example of the power of simple purpose combined with simple design.  It essentially does ONE thing very well: tells anyone you choose to know precisely where it (and you!) is on the planet with the push of a single button. It uses GPS to precisely calculate where it is when you push the "check" button, and transmits the latitude and longitude coordinates via the worldwide (almost) GlobalStar to a list of people (text message or e-mail) that you give it and to a website-based map. 

It costs less than US$150 along with an annual subscription of about $90. For people like myself who are regularly in very remote and varied locations, and involved in possibly life-threatening or risky situations, this is a no-brainer purchase.

Simply Great!

Simplicity is one of the things that makes this such a marvel for me and why it's made my list of Cool Tools to share with you. Designing for simplicity is in fact very difficult, and it seems a bit of a lost art these days, although it one I believe and hope is making a comeback.

The SPOT device itself is relatively small (about the size of slightly rotund older cell phone), and while I sometimes wish it were smaller, I must admit that I lose smaller things much more easily, and this device is not cumbersome. But if you were wearing it on your belt or carrying in your purse, it would be nice if it were smaller. I suspect that the size is mostly due to the lithium battery (replaceable), which is probably more suitable for safety in high risk safety situations.  It need to be very dependable and must last for a long time (years vs. days or weeks). Getting a "sorry low battery" warning is NOT something you want to see if you are using this.

Continuing with the simplicity theme... there are no wires, no plug-ins, no attachments, no protrusions (such as antenna), and it has a VERY simple interface consisting of only four buttons: on/off, OK (CheckIn), 911, and HELP, with a red/green indicator light for each one. 

How Do I Use It?

If you think you or others you know and love might have a good use for this device, you can read more on the SPOT website,  but here is the quick overview to help you see just why I think this is such a Cool Tool for me and perhaps for you.

SPOT has two primary functions that I use on a regular basis

√ Check in:  When I push the "Check In" button on SPOT it sends a short message with my exact latitude and longitude information via satellite to a list of people I have provided. Being satellite-based means this will go out independent of any phone or radio systems anywhere on the planet.*  It can take up to about 2 minutes for the message to go out via satellite, BUT it will go out as long as it has a clear view of the sky, which can be through windows, but not through steel or other physical obstructions.  Of course, this is not a major limitation, since its primary use is for outdoor activities. However, I've had it work well even inside buildings as long as it is placed in an outside-facing window.

*  This is not completely true as SPOT uses the GlobalStar satelite system and they do not quite have true planetary coverage, since there is a "hole" over the Pacific ocean.  Other than for those living in such remote locations and blue water sailing types such as myself, this is not much of a problem and will hopefully be resolved later this year or next when and if GlobalStar adds another satellite to their system.

These messages include both a short bit of pre-set text I can provide such as "Hi, this is Wayne reporting to you with my current location" and the lat/long coordinates at the time I pressed the button.  As part of the setup, I go the website and put in the mobile phone numbers (for text messages) or the e-mail addresses of the people I want to receive these messages. Thereafter, every time I press the √ CheckIn button, all of these people get this short message with my updated location. Simple, handy, powerful.

Having used this for the past few months while I've been out sailing, I've also come to appreciate that this lets everyone who cares not only know where I am, but also that I'm OK since I have had to consciously press the √ CheckIn button.

Track Progress:  The SPOT also has an automated position reporting option that they call "SPOTcasting" and I use this a great deal. When it's turned on (by simply holding down the  √ CheckIn button for 5 seconds), SPOT automatically transmits my lat/long coordinates every 10 minutes for the next 24 hours to a web server. 

 

Of course, it would be rather obnoxious to have these going to people's mobile phones or e-mail inboxes, so instead, these "SPOTcasting" messages are just stored on a server and are accessible to me as either a historical log, or as a set of points displayed on a map that I can share with anyone.  Initially, I could only provide access to people by giving them my login information and password for the site, but a few weeks ago they finally added my #1 wishlist request, which is the ability to create and share a web page that displays all my check and track points "live" on an interactive map like this. By combining or "mashing up" an interactive online map (Google maps) with a feed of my check points and/or track points as they are broadcast from my SPOT via satellite messages to this server page, I am able to provide access to the complete history of my travels and my current or last location to anyone with a browser.

* I do my best to practice the experiential learning I'm so often expound on here, and real-world use is one of the key requirements and values I have for these Cool Tool posts. If you're interested in a real world example of the use of SPOT type technology ,you can follow this link to my personal travels of late.  I'm writing this on June-4-2008 at about 14:07 UTC so I'll let you figure out where I was at that time. 

Emergency use:

Fortunately I have not had to use either of these yet, but SPOT has two more buttons for emergency use:

Ask for Help:  I would press this one for non-life-threatening siuations. It is diffferent from the CheckIn message because it sends out a pre-programmed message to my contact list, telling them I need assistance and giving them my location data and a link to it on Google Maps.

Alert 9-1-1:  This, as you might expect, is for life-threatening situations, and it's the one you hope you never need!  When pressed, this sends an alert to the Emergency Reponse Center and sends a distress signal. the appropriate responders at that location, such as police, Coast guard, country's embassy or consulate or other emergency response or search-and-rescue teams.  It also notifies my emergency contact person(s), which I have provided when I initially set up the device.

And that's it!  Simple, easy, powerful.  The SPOT is not for everyone, but this is part of what I had in mind for these Cool Tool posts—not a Top Ten list of what is most popular (there are lots of these for you already), and not just something shiny and new, but something very useful and valuable for the right person at the right time in the right context. We (both individually and as groups) are unique "snowflakes", as are our situations, and so these Cool Tools are aimed at helping all of us discover things that will match our unique needs or the needs of those around us, and share a part of the overall Snowflake Effect, which my great colleague Erik Duval speaks of and write about so often.

Hope this SPOT satellite messenger is of value and interest to you.

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Have  "Cool Tools" you use and want to share?  Send me your favorites with the following information:

• Name of the tool and source for getting one. 
• What does it do? 
• How did you come to discover this? 
• How do you use it? 
• Why is it on your top ten "Cool Tools I Use" list?

Is the Sky Really Falling?

I recently read the article "AT&T: Internet to hit full capacity by 2010", which is pretty much summarized by the title and the opening line:

"U.S. telecommunications giant AT&T has claimed that, without investment, the Internet's current network architecture will reach the limits of its capacity by 2010."

You can read more in the article, although they digress into some net neutrality issues.  However, this latest prediction reminds me of similar predictions throughout history that "the end is near", and I'd like to explore them further here.

The "Limits" of Physics

I can recall back in about the late 80's when experts were making similar predictions and warnings that we had reached the upper limit of how fast data could be transferred through phone lines via modems—9600 baud! These same experts claimed that we'd reached the limits of physics and it was just a "fact" that we needed to accept. 

As we can now see (with the benefit of hindsight, of course) that entirely new materials and techniques, such as optical fibre, compression algorithms and other breakthroughs, were developed to get around some of the limits that existed for wire-based data transfer. Wikipedia has a good history of modems, bandwidth, and the inventions along the way.

It's interesting to note that these types of warnings and stories are usually accompanied by quotes from the experts and other "facts", which prove that they are "true" and inevitable.  It reminds me of this quote from a  great scene in the movie Men in Black:

"Fifteen hundred years ago everybody knew the Earth was the center of the universe. Five hundred years ago, everybody knew the Earth was flat, and fifteen minutes ago, you knew that humans were alone on this planet. Imagine what you'll know tomorrow."

BTW, you can find this quote and just about any other kind of movie-related trivia from the handy Internet Movie Database.

The "Limits" of Technology

Going much further back, dire warnings in the late 1800's said that we needed to seriously curtail the expanding use of horses, cows, and beasts of burden or else the planet would soon be covered in several feet of manure!  The experts had "done the math" and this was an inevitable and irrefutable prediction. But ooops! We didn't allow for the invention of the internal combustion engine, electrical power, and other energy sources that significantly reduced our reliance on animal-based power. Of course, we also didn't anticipate the whole new series of problems and challenges of global warming that many might argue make the manure problem look like a good one!

I sometimes have the sense that some of the more dire predictions about global warming and other imminent disasters are similarly exaggerated and misdirected. Please do NOT misconstrue my comments here to mean that we have nothing to worry about or to work on. I want to champion quite the opposite reaction!  To be sure, all of us have much to be concerned about. We need to be more diligent and work harder than ever to ensure the sustainability of ourselves and our environment so that we can ensure an ever brighter future for us all. 

The "Limits" of Human Capacity, Foresight, and Imagination

History has shown that we are capable of doing some VERY stupid things and can exhibit great ignorance and lack of foresight.  However, as illustrated by my prior examples, history also shows that we need to take into account our even greater human capacity for invention, discovery, creativity, innovation, and design.

I'm sure that many of you may have similar Chicken Little "the sky is falling" * stories, and I'd be most appreciative if you'd post these to your blogs or send comments here to help all of us learn from these historical examples.

I'm was in Mexico recently and I'm told that the story of Chicken Little (and the saying "the sky is falling") are well known there and translates to El Cielo Se Esta Cayendo. For those not familiar with this reference the previous link will give you the background.

In the end, I have huge faith in our collective powers for invention, creativity,  innovation and designing solutions. What we need to watch out for is the flip side of this where we become smug, arrogant, or cynical based on what we "know for sure" today.  I hope that examples such as this latest prediction about the limits of Internet capacity will only serve to help us balance these forces and inspire and motivate us all to work towards new ways to improve our lives and those of all others. 

Rather than imagine what we'll know for sure tomorrow, imagine if ................ Not only is the sky NOT falling, it is the limit of what is possible.

Cool Tools I Use: Vanishing Point Fountain Pen

I truly believe that every one of us (yes, that includes YOU!) has cool tools that we use on an everyday basis and stories about how we use these tools and how we came to find and use them.  I'd like to hear about yours.  Meanwhile, here's another one of mine:

As digital and geeky as I am, or perhaps because of it, I LOVE writing on good quality paper with a fine fountain pen!  And my favorite fountain pen for many years is the Namiki "Vanishing Point" fountain pen.

Tom King, who helped push me to start up this whole "Cool Tools I Use" theme is also a fellow aficionado of pens and wrote me to say:

"I have a Namiki Vanishing Point pen sitting right here next to me, and I am about to call Parker to get a custom nib for my Duofold Centennial.
How can we not include the pocket-sized Fisher SpacePen (said the instigator of the PENS spec)-- http://www.spacepen.com/Public/Home/index.cfm"

I have tried a lot of fountain pens over the years, but this one is my favorite and the one I carry the most.  Not only is it a very good fountain pen, but it is also one of my favorite examples of what great design is all about. You just need to hold one of these pens to see how well it fits in your hand and how great it feels and writes.  But the true design genius is in how practical it is as well.  Amazing as it sounds (to me anyway) and unlike any other fountain pen that I know if, this one works like a "clickable" ball point pen—you just push in one end and out comes a full fountain pen nib from the other.  Press again and the nib retracts into the body and is FULLY sealed so it never leaks in you pocket or creates any mess. 

This pen is a joy to behold and to use.  Gives me great satisfaction every time I use it.  As one ad puts it, "Think of it as 'Zen and the Art of Pen Making.'"  Indeed!

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Have  "Cool Tools" you use and want to share?  Send me your favorites with the following information:

• Name of the tool and source for getting one. 
• What does it do? 
• How did you come to discover this? 
• How do you use it? 
• Why is it on your top ten "Cool Tools I Use" list?

More on Mashups

Last week I was honored to do the opening keynote for the symposium on Mashups put on by the New Media Consortium.  NMC, in collaboration with Educause, recently released the 2008 version of "The Horizon Report" which is "... a five-year qualitative research effort that seeks to identify and describe those emerging technologies that are likely to have a large impact on teaching, learning, or creative expression within learning-focused organizations." 

There is a full download of the Creative Commons PDF version here, which I recommend reading.  The report covers key emerging technologies, critical challenges, significant trends, and what they refer to as "Meta Trends", which have emerged after 5 years of producing The Horizon Report.

The Symposium on Mashups was a fun experience in and of itself, since the event was conducted entirely online using a parallel combination of the virtual world of Second Life and a more "traditional" online environment using Adobe Breeze. Sessions, where conducted live, lasted generally about 45 minutes with about one-third to one-half of that time devoted to dialog with participants using said audio tools.  And to add some additional uniqueness, I delivered the keynote from my "floating office" (a.k.a. the good ship Learnativity) while anchored near La Paz in the Sea of Cortez, Mexico.  I connected up via a combination of a web connection via my laptop data card and a cell phone for the audio portion.

For the past few years, I've been emphasizing and championing the power and potential that a more holistic perspective of mashups can offer, and you can refer back to some of my previous posts, such as "Mishmash of Mashups", "Mashed Up Snowflakes" and "The Future is a Monstrous & Marvelous Mashup", to get more about my views on this topic.

For this most recent opportunity with the NMC audience, I had the benefit and challenge of an audience who were very well versed on the topic and practice of mashups, but were still focusing and limiting their use of mashups to that of technology and content.  My objective was to take advantage of their expertise and experiences with mashups, and help them see how mashups can best be understood and used as an almost universal conceptual model that can be applied to almost everything and everyone.

In the slides below, I suggested that a simple definition of mashups should be something like, "A mashup is a unique assembly of bits and pieces from more than one source into a single integrated whole."

| View | Upload your own

Therefore mashups are also another powerful implementation of the LEGO block model of modularity. In the Q&A session, I highlighted the importance of understanding that mashups require the use of modules rather than raw resources.  This concept focuses on the challenge of using components that are "just right" in size by ensuring that they are as small as possible, but not one bit smaller. I suggested that, in my experience, optimum size  is when two fundamental criteria are met:

1. Each component is large enough and complete enough to exist on its own.
2. By itself, each component is too small to be useful.

For example, each LEGO block is complete and exists independent of any other block, yet any one block is unlikely to be useful all by itself.  It is therefore important to note that mashups are not the same as creating something new "from scratch".  Buildings today are largely "mashups" because over 85% of the materials used to create a building are pre-built components, such as windows, door units, light fixtures, heating and ventilation components, cupboards, etc. These are then delivered whole to the building site.  Manufactured goods such as computers and cars are no longer created in factories that build them from raw materials. Instead they are assembled from pre-existing components, such as hard drives, keyboards, engines, wheel assemblies, etc., in flexible manufacturing plants. 

We are already seeing how large shrink-wrapped software applications are being replaced by unique collections (mashups) of small modules of code in the form of widgets, utilities or the combination of two pre-existing applications, such as Google Earth and your database of places visited, pictures taken, or customers served.

Mashups have huge economies of scale and speed of creation because they are are new assemblies created from pre-existing components or "blocks". And yet, each assembly will most likely be unique, because that specific collection of components has never been assembled that way before.  Therefore mashups offer the promise of enabling truly exponential scaling and mass customization or personalization, which is at the heart of my passion about a future based on the Snowflake Effect, where everyone of us can increasingly have just the right people and things at just the right time, in just the right context, etc.

Based on the questions in the discussion segment at the end of this session, as well as the follow-on comments I've received, I think that most of the audience seemed to really understand how mashups can be and are being applied to everything from software code to events and conferences, projects and even people.  By "people", I'm referring to such things as the finding just the right combination of people for a successful project team, or the mashup of your skills, knowledge, and abilities (also known as the description of your real job!).

Now that we have more and more examples of mashups around us, I'm hoping that many more people will see this as a conceptual model, rather than any one form of implementation.  As you consider this much broader view of mashups, what applications and uses can you see?  How are you perhaps already applying the concept of mashups to a more diverse range of problems and solutions?

Getting back to the NMC keynote, I had just enough time to close out the session by telling a short version of my story about "flapping", which cautions against the trap of trying to design innovative new solutions by copying old models.  I've received a tremendous follow-up response from many of the attendees, telling how powerful this perspective was for them and how much it helped them, both in the rest of the sessions at the NMC Mashup Symposium as well as back on the job.  Please see "Confusing Flapping with Flying"  for the full story. You too can see how much you are flapping versus how much you are flying.

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My LEGO™ Epiphany

In my posting Happy 50th birthday, LEGO blocks!, I mentioned that the genesis of my model of Learning Objects started with one of those wonderful epiphany moments—in this case, from watching my children play with LEGO blocks many years ago. With thanks to those of you who asked, here is the short version of that story.

As with children in most families, my son and daughter have very different needs and styles: one loves clear instructions, directions, and a pre-determined end state (in this case, it was a castle as I recall), and the other wants complete “artistic” freedom and creativity when constructing whatever he can imagine. 

One day, my son was busy creating yet another LEGO masterpiece, and he was having trouble creating just the right nose for his robot. Wandering into his sister's room, he found her busy playing with the LEGO castle she had just put together. She was enjoying rescuing the people in the castle who were under attack from the terrible dragon she’d also built. My son's eyes came to rest on the PERFECT nose for his robot—the LEGO blocks that made up the turret of his sister’s castle. I think you can figure out the rest of the story!  <g>

Once I'd settled the “block war”, it struck me how incredibly well LEGOs, these simple blocks of plastic, met each of their wonderfully different needs. Even better, these LEGOs included blocks that were from my childhood, when LEGOs first came out, and some were purchased literally days earlier. Some came from collections of just an assortment of different size “plain” blocks and others were from specialized kits made to create a specific scene, theme, or object. I began to get that feeling  when you know you’ve stumbled serendipitously upon something really significant, and you just need to figure out what it is.

Was there more to this?  Wouldn’t it be amazing if we could apply this same basic model to other situations and things in our “adult world”?  And so I began a long and winding multi-year journey of refining this dream of a world where everything exists at just the right and in the lowest possible size, much like the individual blocks that make up LEGO systems. 

Some people may find the most value in taking a pre-assembled unit and putting it to direct use; others will want to assemble their own, possibly from scratch, but more likely from sub-assemblies. Some will want instructions and guidance on how to assemble the blocks, while others will want to determine their own results.

The empowerment of literally every individual by such a world full of metaphorical LEGO blocks (no matter how they may be applied) remains as staggering and as exciting to me as that epiphany moment when I watched the wonder of my two little "snowflakes" having their unique needs so wonderfully met by these simple yet powerful blocks.

I will post a more detailed explanation soon of the original model for Learning Objects and how this model can be applied to any type of content and really almost anything else. Stay tuned.

Happy 50th Birthday, LEGO™ blocks!!

Those who know me, have heard me speak, or have read my writings know that one of my longtime favorite models and metaphors is that of LEGO blocks.

Actually, it was my children playing with them 20 years ago that caused one of my greater epiphanies and led me to develop the concept of Learning Objects back in 1992 and I plan to post this fun story on the origin of Learning Objects here on OCOT.

Although my LEGO block model is often criticized for being too simple, I still find it to be a powerful and profound one precisely because of its simplicity.

So how could I NOT mention this is the 50th anniversary of the ubiquitous blocks that were introduced in 1958? According to a January 28, 2008 article on Gearlog, "There are about 62 LEGO bricks for every one of the world's 6 billion inhabitants" and "7 LEGO sets are sold by retailers every second around the world."

• Check out this fun timeline that Gizmodo put together on the illustrated history of LEGO.
• View this list from Jennifer DeLeo at PC Magazine of "The Ten Coolest LEGO Inspired Gadgets"?  The list includes everything from LEGO iPod Stereo Speakers, a homemade LEGO MP3 player, a hard drive, a watch and a USB charger. 

What fun!

I've also previously written about  "The LEGO of Gadgets" and the LEGO-like attributes of the fun electronic components from Bug Labs that you can literally snap together to create your own new devices. Check it out!

In the abstract and from my perspective, the LEGO block model:

• Makes infinite scalability a practical reality. It addresses what I've previously referred to as "Living in a World of Exponential Change" and "The Snowflake Effect" of mass personalization at a global scale by enabling you to create infinite new combinations or "assemblies" that are entirely (though not necessarily) created from pre-existing blocks.
• Is based on having a large collection of very, very small "blocks" that can be created in advance of a given need or use. This is a key part of enabling a strategy of "readiness for the unexpected" and dealing with exponential rates of change.
• Adds to the "pool" of blocks for future reuse and re-purposing, because in many cases the creation of new assemblies causes new blocks to be made.
• The "blocks" can come from any source at any time and with no need for any pre-agreements or design.
• Is based on a low-level and simple standard that enables each block to be "snapped" to any other block (size of "pins" in actual LEGO blocks is always the same)
• Each block is "just right" in terms of size—as small as possible, but not one bit smaller (to misquote Einstein)—when it meets two criteria:
  • It can stand by itself, ready for use.
  • It would almost never be used by itself, since it is too small to be of value on its own.
• It enables models that cover both ends of the spectrum, providing for maximum repurposing AND maximum relevance and personalization.

And just to be clear, these "blocks" and this LEGO block model can be applied to literally anything and is certainly not limited to content. For example, I've worked with others to develop applications of this same model for human competencies, software, music. You can also see examples of "hard" objects, such as those in the top ten list mentioned at the beginning.

What applications or ideas do YOU have for the application of this LEGO block model?

Happy 50th Birthday, LEGO!  I, for one, am planning on using you more than ever in the next 50 years AND I plan on being here to help celebrate your 100th anniversary! 

Sailing Into Uncharted Waters

There are a number of changes coming up for both myself and Off Course - On Target (OCOT), so this posting will be a bit different to provide you with a quick overview of what's coming your way.

Ship Shape

Through to the incredible support of my company, Autodesk Inc., and my boss (thanks Kelly!), I'm going to be off work through January 25th, 2008, and busy using up my large collection of years of accumulated vacation time. I'll be using this time to finish getting my sailboat, the good ship Learnativity, all ship shape and ready for some upcoming extended world cruising.  I'll start posting more details for you on my new adventures at sea in the new year and Elliott Masie and I are going to join forces in a larger context as he too sets out to live, learn, and explore this great planet of ours. We've dubbed our collective effort as the "Grand Learning Expedition" and will have a variety of ways for you to participate and learn along with us in the new year.

With all my time and attention devoted to this and all my online time spent learning more about all things nautical, including finding the best sources and prices for the seeming unending supply of equipment a seaworthy sailboat requires, my one regret is that I won't have any time to devote to Off Course - On Target until I return to work at the end of January. BUT, never fear, there are some very interesting alternatives and additions for you, and we'll continue to ensure that OCOT remains "serendipity central" and lives up to being the place "where unexpected paths lead to great discoveries."

New Perspectives, New IQ Points?

I've always been intrigued by and have often quoted Alan Kay's estimation that:

"A new perspective is worth 80 IQ points"

and this quote came to mind as I was pondering what to do with OCOT while I'm out. Of course, one perfectly fine option is to simply hang up a "Gone Sailing" sign and give you a rest and a chance to spend more time on the many other sites I'm sure you are trying to stay up with.

But I thought of some other options as well.  For example, I've long been interested in having more diversity of content within the blog format, and I think we need to understand more about the boundaries of that format before we switch to another one, such as a wiki or newsletters or shared documents or e-mail threads. I've also been planning doing some interviews, and featuring new perspectives from others to add to my own. Now I have the luxury of expanding upon this. In keeping with our theme of experiential learning being such a great teacher, I've picked out a small group of people I know who come from extremely varied backgrounds, professions, locations, and interests, and of course, perspectives. I've asked them to consider sharing their thoughts and ideas with you here on OCOT in text, audio, or video. I've left it completely open to each individual to decide everything from topics to format to frequency, and have simply asked that they choose topics they have a passion for and ones they think would be of interest to you. I'm excited by the prospect of having OCOT be a forum for the range of ideas and points of view this eclectic group will undoubtedly come up with, and am very confident you'll really enjoy it immensely.

I'm also interested to see how this works for the invited guests.  I've purposely picked a very broad range of individuals, and some have their own blogs, so this is in part an experiment to see if it makes sense for them to use OCOT as an additional outlet or to speak through their own blogs and use OCOT for connections I might make, providing comments, etc. Other invitees don't have a blog, but may be considering starting one, so this is a chance for them to experiment. For others  who don't have the time or desire to commit to a regular flow of content that a blog requires, this opportunity provides an outlet for them whenever they would like to use it. You can come up with many other options I'm sure, and again, this will be a chance to experiment and discover some of these combinations, and learn more about the variety of presentation that works within blogs and what needs to go beyond these boundaries.

We'll keep this wide open and informal, so just how many of them can find the time to contribute and just how often they choose to do so remains to be seen. I see this in keeping with our focus on experimentation and discovery, rather than being very directly tied to my being out for awhile, and my hope is that we find this works out very well and we can continue to play with this additional type of content on OCOT long after I return. My goal is to bring you interesting people and perspectives, along with the extra IQ points you can gain from visiting OCOT! So be watching this space over the next few weeks for some additional new posts by these individuals, and let us know via your comments, how it works for you, your reactions to both this new type of content, as well as the topics themselves.

My thanks in advance to those guests who took me up on this offer, and have fun with the experiment.

OCOT 2.0?  Looking for a Few Brave Beta Testers

Finally for today, I'd like to talk about one last but very exciting bit of new experimental and experiential learning we are going to be starting. We're adding entirely new capabilities to OCOT. As per my previous comments about exploring the boundaries of blogs, I'm also anxious to learn "beyond the blog" and to join forces with you to try out new forms, formats, and features that continue to improve and grow our mutual communication, collaboration, and value. For example, I'd like to learn more about when a wiki type of format is more appropriate for  soliciting more direct and detailed input from the rest of you. I'd like to have us learn more about when the voice of a single author makes sense, and when the collective voice of a group of people creating, editing, and evolving content, conversations, and knowledge make more sense. I'd like to see how well we can blur the boundaries and barriers that formats sometimes put in our way. Is there a more transparent and blended way to have content be "just right" for us and matched to our constantly varying moods, context, and conditions?  As we have more and more options and ways to communicate, we will need to become better at choosing the right tool for the task at hand. 

To do all this, I've been working with a talented developer, Tony Freixas, to create a test site with a whole new look and feel and a mashup of many different features and capabilities that might make sense for the next iteration of OCOT.  At this point, we have the first prototype up and running as a temporary test site, and we're looking for a few brave and curious volunteers to take this prototype for a test run and get their feedback on the experience to help guide future directions and capabilities to bring to all of you out there in OCOT land.

If you have a few hours in the next 2 months and would be willing to try out this new OCOT experience and provide us with your reactions, experiences, and suggestions, please send a short e-mail to Tony and he will send you instructions on how to participate and contribute. My thanks in advance to those volunteers. We'll be back to the rest of you with results in the New Year.

Bon Voyage!

As we all begin to wrap up yet another year that seems to have flown by, and ramp up for the start of 2008, I want to thank each and every one of you for reading, listening, and watching OCOT. I take it as a great honor that you would choose to spend the most valuable currency there is—your time and attention—and I hope you continue to find it to be a good use of both (why else would you come?). I hope that OCOT continues to take you down some very unexpected pathways, which lead to even more unexpected and even greater discoveries. I'm about to head out on some grand new adventures, journeys, and discoveries of my own, and look forward to sharing and learning more with all of you next year. 

Thanks for helping to make 2007 such a truly great year, and here's to making 2008 even better!

w
a
yne
=====

Wayne Hodgins
Strategic Futurist
Autodesk Inc.
+1-707-803-3579

Serious Play: Are We Humans the Biggest Computer of All?

Would you be interested in a future where the pursuit of fun and enjoyment was one our our major roles in life because it leads to solving extraordinarily large and complex world problems? For example, what if all of us helped to digitize all the content contained in all the books in the world? Almost none of this content is currently available on the Web or in any digital form and as such, is largely inaccessible to most. And would you be interested in a world where the relationship between computers and humans is a very positive and symbiotic one? I know I would. 

I'd like to bring your attention to some of the ways in which this is already happening. Let's see if this excites you so much that you'd like to not only participate in some of these processes, but also start to use some of these models to help solve some of the problems you and your profession or areas of interest face.

In my previous posting "Moving aLOM", I mentioned some of the exciting, yet daunting, challenges of the future of metadata, such as how to create, in staggering volume, some of the more "subjective" metadata—things like the infinite characteristics that describe people, places, and things—where we humans are still the only source. This effort would include things like creating metadata for all the images and videos out there—still a largely unsolved problem—the absence of which not only makes them very hard to find, but also makes the Web and computers very inaccessible to the visually impaired, which, with age, might include a lot of us!

The Exciting Work of Luis von Ahn

Perhaps most notable in this area is a relatively young new professor at Carnegie Mellon University, Luis von Ahn, standing at right in this photo with his PhD advisor Manuel Blum. Luis has already completed some amazing work on what he refers to as "human computation" and how to put "wasted" human cycles to use in solving problems a computer cannot solve at this point in time, but humans can solve easily. Luis also picks up on a theme we have discussed here on Off Course - On Target in many other contexts—the power of the "network effect" achieved by connecting everything and every one together. Human computation is obviously focused on the latter, and Luis wants us to consider having all of our brains connected together as an extremely advanced large-scale distributive processing unit. Not to worry, no wires or direct connections to your head are required!

Before I go any further, and especially if you are more of a visual and auditory learner, let me recommend that you immediately watch this talk called "Human Computation" that Luis gave on July 26, 2006, about the power of human cycles. This 51-minute talk is part of the Google Video Text Talk series (also highly recommended), and while it is long by some current standards, I feel very comfortable recommending this to you, since I'm convinced you'll agree it was a VERY good use of your time (actually Luis' talk only runs 40 minutes, and is followed by about 10 minutes of a good Q&A session).

Another excellent reference for you, which contains more fascinating details and examples of von Ahn's work, can be found in Clive Thompson's article "For Certain Tasks, the Cortex Still Beats the CPU"  in the June 2007 edition of Wired magazine.

Games with a Purpose

But for those who don't have the time right now to look at these things more, here is a quick synthesis of what I find so exciting and interesting about the innovative use of our human "compute cycles", and the use of "fun and games" for very significant and "serious" results. What von Ahn likes to call "games with a purpose".

One of the most common and effective examples of this type of human computation is one of Luis' first applications, which is known as "Captcha". The name may be new to you, but I'm sure you're already a veteran Captcha expert! Captchas are those slightly difficult to make out words that you are asked to identify and type into a box when you are signing up for web sites. Captchas are used for responses online and in other situations where we want to prevent automated "bots" from generating unending amounts of "spam" or other undesirable exploitations of such online experiences. The problem is how to differentiate between a human response and a computer response, and Captchas are a simple solution to this problem, as well as a simple example of a problem that computers can't solve by themselves.

In itself, this doesn't sound like that interesting of a problem, although certainly it is an annoying one! However, part of what I would see as Luis' brilliance is in the more primary problems he is solving with this process.

In the case of Captcha, the real problem being solved pertains to my initial reference about the challenge of digitizing all the content of the world's printed matter, such as books. For more background on this digitizing and scanning challenge, you may want to refer to my previous posting from Jan 2007 "Books—the NEW old medium". Specifically, the problem is with all the words found in printed matter that scanning and conversion technology cannot make out, because the medium has a crease running through it, or it is partly missing, or other factors which make it impossible for the technology to recognize the words correctly.  Yet, show these words to almost any one of us and we can easily recognize the word.

So all those "fuzzy" words in Captchas are NOT just some random words that are blurred to fool a computer. Instead, these are the images of words which scanning technology has failed to recognize correctly! Luis refers to this specific application as ReCaptcha and you'll find much more information there, as well as instructions and free plugins for you to embed within your own sites, blogs, etc.

And that's just one side of why Luis von Ahn was awarded one of the MacArthur "Genius" awards and a Microsoft Research grant, for he has also managed to put these types of solutions into a game format that starts to look at solving these kinds of problems at a scale that is truly breathtaking! 

Solving World Problems or Playing Solitaire?

In his talks, Luis likes to use a very compelling metric of human-hours, and he often compares statistics on the the amount of human-hours that are "wasted", in his opinion, doing something like playing Solitaire on a computer. I too have always been amazed at the number of people I observe when walking down the aisles of an airplane, for example, who are hard at "work" playing Solitaire, but I had no idea just how much time is spent on this. According to the statistics that Luis uses, over 9 billion human-hours were expended playing Solitaire in 2003 alone! Better yet, he puts this into perspective by comparing this activity to such things as:

• The building of the New York City Empire State building, which consumed about 7 million human-hours, and thus equates to just 6.8 hours of collective Solitaire playing.
• Building the entire Panama Canal, which took 20 million human-hours and amounts to less than a day of collective solitaire playing!

Metadata for All Images?

Now imagine if we were able to put this kind of "human computation" to more effective use AND still do so within the format of games that people can enjoy doing themselves! One example is another one of Luis' creations, and one that has been running with staggering results for over three years called the ESP Game. As we've discussed many times, experiential "learning by doing" is often one of the best ways to learn about something new, so I'd encourage you to not only read about the ESP Game on that site, but to play it for awhile. (Caution: can be very addictive and time consuming!) When you do, you'll see how it puts two or more players (there is also a single player version) into a friendly competition by typing in descriptive words for a given photo (that metadata thing again), and they get points whenever they both type in the same word.

So what? While progress is being made in image recognition technology, this is still largely a problem that computers cannot do. And ask yourself, do YOU take the time to "tag" or create all the metadata for the photos and videos that YOU post, such as who and what is in the photo? Didn't think so. Yet by using this type of game format, the ESP Game has been running for over three years with no drop off in popularity and as of mid-2006, it was very fast, very cheap, and very accurate. If this were done as a popular online game site, it would be possible to label all the images on Google Image Search in just a few weeks! No surprise then that the ESP Game has already been licensed by Google in the form of the Google Image Labeler, and is used to improve the accuracy of the Google Image Search. We humans are relatively competitive animals and we like to do what we enjoy, so this approach appears to have a lot of promise.

Yes, but WHERE is that object in the photo?

Another problem that is even more challenging than identifying WHAT objects are in the image is identifying WHERE they are in the image. To do this, Luis has created another game called "PeekaBoom". The first player sees an image along with a word that describes an object within the image, and then clicks on the image where the named object is located. The second player sees only the object that the first player clicked on and types the word associated to that object. Once the second player guesses the correct word, the two players move on to the next image and switch roles. More details are explained in the video (you really should take the time to watch it!).

Human Computer Relations: Parasitic or Symbiotic?

Luis also notes how this transforms the current relationship between humans and computers from what he calls a parasitic relationship to a symbiotic one where:

"...humans solve some problems, computers solve others, and together we work to create a better world."

Sound far fetched? Well, in the less than two years that his limited experiment of the ESP Game has run, over 75,000 players have come up with over 15 million "agreements" (matched words). This rate would indicate that 5,000 players playing simultaneously could label all images on Google Images in about two months. Think about that...5,000 is NOT a very big number when you consider the numbers on many gaming sites. Therefore, it should be possible to label all the images on the Web in a few months. Again, I strongly recommend that you check out the video to get not only more details, but to see just how accurate, pragmatic, and promising this approach is. 

For example, it turns out that the results of a game such as PeekaBoom can in turn be used to help train computers to recognize objects and their location. Turns out that one of the reasons that computers are not yet very good at this type of object recognition and automated metadata generation is that there is very little data and examples to use to "train" the computers on how to do it. By capturing the results of all the human play in location identification of objects within images, this data can then be used to train computers to do the same thing"—allowing us move on to new challenges... and more fun.

Super Side Effects

I think you'll agree that this approach not only shows great promise in terms of solving some very large scale problems, but has some surprising and equally amazing "side effects", like how some people have used this to help them learn a language. This approach has spawned its own game called Babble, where two English-speaking players are shown a sentence in a foreign language that neither of them speak, and are presented with a list of possible meanings (in English) below each word. Players try to agree upon a set of English words that forms the most coherent sentence. The result is that this activity is surprisingly effective in translating foreign text into English without requiring anyone fluent in both languages. Think of the possibilities of this running at a larger scale!

Another "side effect" of this approach is how many players have noted that they end up finding other people who think very much like them, and thus they have a great sense of "intimacy" and closeness with their counterparts who play these games. Therefore, many  ask if they can find out who their anonymous competitors are to continue the conversation. At this point in time, all the game players are anonymous and no identities are revealed, but one could imagine this being used as a way to help discover other people "like you"—ones you'd want to meet and get to know better.

Common Sense Isn't that Common; yet!

And lastly from von Ahn's work, check out his new game Verbosity, which helps to generate what he calls "common sense facts" (again just more metadata really). One player is given a word and the other tries to guess what it is by completing fill-in-the-blank-type templates, such as "It is a type of ____" or "It contains ___".  The player who entered the original word can answer "true" or "false", but can't use the word itself. All this is very much like some party games that many of you have probably played, but the important difference here goes back to the original point of the summative network effect and how this can all be put to greater use. In the example that Luis shows in his presentation, the word "milk" would have some common sense facts such as;

• It is white
• It is a liquid
• It is often used to eat cereal
• It has lactose

Again, computers can not currently solve this kind of problem, and it is another an example of the need for massive amounts of metadata. Imagine if we started generating massive volumes of these "common sense facts" and they were readily available to all. 

More Competition = Less Carbon?

Lest you should think this is just a "one man show" from Luis von Ahn, I want to point out that there are many others who have been developing, adopting, and adapting similar models. For example, "Carbonrally: Carbon Challenge", which you can learn more about from the Nov. 20th, 2007 Webware post "Carbonrally: My carbon footprint's smaller than yours" by Martin LaMonica, is an application that is showing some great promise for improving the reduction in greenhouse gas emissions or the "carbon footprint" of individuals and organizations alike. Carbonrally adds the dimension of some fun and healthy competition to do better than others. As Martin describes it, Carbonrally is "tapping into people's tribal competitive spirit".

Whew!  That's quite an introduction to what I believe is both a powerful and profound pattern emerging—where the natural pursuit of fun, healthy competition, and challenges are combined into a game-based model that has already shown some of the ways we can solve large-scale present and future problems. It also creates a whole new relationship between us and technology. This model is not only interesting and fun, but it is a fascinating example of "user generated metadata", which I mentioned in my previous "Moving aLOM" posting.

Your Turn to Play!

Besides raising your awareness about "human computation" and the power of this approach, I also want to encourage all of us to put more time and energy into figuring out how we can inject more fun into work and other problem-solving situations. As you do so, I think you'll see an important job or task or problem  can be more fun if it's solved with some kind of game play, and where the solution remains very much a human one.

We can not, for now at least, expect computers to come up with such fun and game-based solutions by themselves! 

For starters, if you have websites or other applications where you have problems preventing spam or other misuses, consider taking advantage of some of the freely available plugins and nullities, such as those from the ReCaptcha site. Longer term though, please put some thought into which problems you could address with this model, and the ways you could do so by injecting the fun and challenge of a game-based approach into the more serious problems you need to solve...then share them with us here at Off Course - On Target.

I'm reminded of the great quote from Brian Suton-Smith who said:

"The opposite of play is not work; its depression!"

And I look forward to hearing all the innovative and creative ways you will come up with to solve problems—large and small—and replace depression with play. Have fun!

Visualization Finally Coming to Interfaces Near You

I hope you've had a chance to check out the previous posting on "Musical Snowflakes" and try out Slacker and the just released Social.fm as examples of mass personalization and the Snowflake Effect in the world of music. If not, or if you didn't notice at the time, when you do try out Social.fm, you can experiment with the new visualization interface model that is becoming more popular, and which is in some Apple applications, such as iTunes and the new Mac OS, Leopard, where it is known as "Cover Flow".

As effective as it is simple, this technology restores the ability to flip through a stack of papers or albums and quickly stop at the one you are looking for or one that catches your eye. You'll quickly understand it after a few seconds on the Social.fm site.  You can also run this short video about Cover Flow. 

CAUTION:  Severe risk of time loss ahead!

YouTube has also started to include a version of this visual "flip through" interface. After you've watched a video clip such as the one above, you get a horizontal band of other related videos along the bottom that you can flip through with your cursor, see some of the underlying metadata about the one you are hovering over, and then watch it with a click. Very slick!  It's not only visually appealing, but it simply works well. And because the videos you are flipping through are all related to the one you just watched, see if you don't find yourself discovering many other unexpected things as you watch more and more. 

It is quite amazing how much you do discover and learn in the process. Tying this example back to music...if you have not already done so, try using YouTube itself as a music discovery site. I think you'll be amazed at how much new music and artists you discover.

Right now, these are very simple implementations of visual interfaces, but they are examples of the continuing rise of visualization that is much needed within our human computer interactions. It's time to start planning for how you will take advantage of such visual interfaces as they become more commonly available for use with any kind of content within any application and on any OS. And imagine that the visuals will start to contain more information and have greater dynamic relationships between each item that you can see. An early example of this type of interface is shown in the Visual Thesaurus, demonstrated in the short video clip below.

While you ponder all these new developments from the music world, keep in mind that music is simply one area we can look to for inspiration and examples that we can adopt and apply to our own context.  While I believe that most everyone likes music, and will find value in these kinds of services, the real benefits (and the reason for my highlighting these music examples) are to encourage their adoption in other wildly divergent ways. 

These examples help us find and listen to music that is highly personalized to be "just right" for us. Now imagine having these same kinds of Snowflake Effect capabilities that help you find "just the right" content of any kind—from text to images to video and audio. What uses can YOU imagine?  How will YOU use these as they become more and more prevalent and available?

Be sure to share your thoughts and experiences with the rest of us. I look forward to hearing from you.