Off Course-On Target

Is the Sky Really Falling?

I recently read the article "AT&T: Internet to hit full capacity by 2010", which is pretty much summarized by the title and the opening line:

"U.S. telecommunications giant AT&T has claimed that, without investment, the Internet's current network architecture will reach the limits of its capacity by 2010."

You can read more in the article, although they digress into some net neutrality issues.  However, this latest prediction reminds me of similar predictions throughout history that "the end is near", and I'd like to explore them further here.

The "Limits" of Physics

I can recall back in about the late 80's when experts were making similar predictions and warnings that we had reached the upper limit of how fast data could be transferred through phone lines via modems—9600 baud! These same experts claimed that we'd reached the limits of physics and it was just a "fact" that we needed to accept. 

As we can now see (with the benefit of hindsight, of course) that entirely new materials and techniques, such as optical fibre, compression algorithms and other breakthroughs, were developed to get around some of the limits that existed for wire-based data transfer. Wikipedia has a good history of modems, bandwidth, and the inventions along the way.

It's interesting to note that these types of warnings and stories are usually accompanied by quotes from the experts and other "facts", which prove that they are "true" and inevitable.  It reminds me of this quote from a  great scene in the movie Men in Black:

"Fifteen hundred years ago everybody knew the Earth was the center of the universe. Five hundred years ago, everybody knew the Earth was flat, and fifteen minutes ago, you knew that humans were alone on this planet. Imagine what you'll know tomorrow."

BTW, you can find this quote and just about any other kind of movie-related trivia from the handy Internet Movie Database.

The "Limits" of Technology

Going much further back, dire warnings in the late 1800's said that we needed to seriously curtail the expanding use of horses, cows, and beasts of burden or else the planet would soon be covered in several feet of manure!  The experts had "done the math" and this was an inevitable and irrefutable prediction. But ooops! We didn't allow for the invention of the internal combustion engine, electrical power, and other energy sources that significantly reduced our reliance on animal-based power. Of course, we also didn't anticipate the whole new series of problems and challenges of global warming that many might argue make the manure problem look like a good one!

I sometimes have the sense that some of the more dire predictions about global warming and other imminent disasters are similarly exaggerated and misdirected. Please do NOT misconstrue my comments here to mean that we have nothing to worry about or to work on. I want to champion quite the opposite reaction!  To be sure, all of us have much to be concerned about. We need to be more diligent and work harder than ever to ensure the sustainability of ourselves and our environment so that we can ensure an ever brighter future for us all. 

The "Limits" of Human Capacity, Foresight, and Imagination

History has shown that we are capable of doing some VERY stupid things and can exhibit great ignorance and lack of foresight.  However, as illustrated by my prior examples, history also shows that we need to take into account our even greater human capacity for invention, discovery, creativity, innovation, and design.

I'm sure that many of you may have similar Chicken Little "the sky is falling" * stories, and I'd be most appreciative if you'd post these to your blogs or send comments here to help all of us learn from these historical examples.

I'm was in Mexico recently and I'm told that the story of Chicken Little (and the saying "the sky is falling") are well known there and translates to El Cielo Se Esta Cayendo. For those not familiar with this reference the previous link will give you the background.

In the end, I have huge faith in our collective powers for invention, creativity,  innovation and designing solutions. What we need to watch out for is the flip side of this where we become smug, arrogant, or cynical based on what we "know for sure" today.  I hope that examples such as this latest prediction about the limits of Internet capacity will only serve to help us balance these forces and inspire and motivate us all to work towards new ways to improve our lives and those of all others. 

Rather than imagine what we'll know for sure tomorrow, imagine if ................ Not only is the sky NOT falling, it is the limit of what is possible.

Google Oceans: Another wish comes true!

While I  can neither take credit for nor claim any influence on Google's recent announcement, I'm pleased to say that some of the things I wished for last year in my posting "New Perspectives; Looking Down and Under" are about to come true!  In that posting, I wished that we would soon have similar capabilities as those provided by Google Earth and Google Sky, but these would vary in that they would look down and under to the earth's oceans and seas. Well, the title of this posting pretty much says it all, and you can read about it in the WebWare article "Google Diving into 3D mapping of Oceans".

Google Ocean (the name is tentative), shares similar goals, as well as the potential of increased collaboration, mass contribution, and "networking" that Google Earth and Google Sky present.  See my previous posts "New Perspectives: Looking Up" and "New Perspectives: The Third Wave" for more details and context about how powerful this can be. These views were summed up in the article:

"In addition to the 'wow factor" Google Ocean will no doubt have for amateur oceanographers, marine enthusiasts, and anyone fascinated by the movie 20,000 Leagues Under the Sea, the project has the potential to promote more collaboration and advance research."

They also reflect my previous comments about how little we know about the 70% of our planet that is covered by the seas:

"'We hope that one of the outcomes of Google Ocean will be an understanding of how much remains to be explored,' said Miller of Scripps. 'We know far more about the surface of Mars from a few weeks of radar surveying in orbit than we know of the bottom of the ocean after two centuries.'"

Unfortunately, Google Oceans is not yet released, and Google is not saying much officially yet.  I'll be watching for the first chance to start using this new capability, and let you know as soon as it happens.  Since I live full time at sea now, this announcement is particularly relevant and practical for me. I already use Google Earth extensively for surface information, such as exploring a port or anchorage I'm about to put into.  In addition to my charts of the area, the photos and the ability to fly over the area before I get there have made a huge difference in terms of safety and in my confidence for sailing to new places, especially at night or  in poor weather with low visibility.  But I suspect that many of you would have similar fascination with the earth's oceans and be just as anxious to learn more. Perhaps some of you will have research or other information to contribute, and we can add yet another way in which mass contribution and the power of networking helps us all get better at getting better.

This announcement about Google Oceans is yet another great example of the power of wishes and how they often do come true (you might want to read about another wish come true in my recent posting "The Future is about Winning!", which highlighted the wish that turned into Pangea Day).

Although we may want to be careful what we wish for, I could not be more serious or sincere about my wish that you'll keep believing in the power of wishing and do some of your own!  I'll continue to share some of mine. I'm also interested in knowing what are some of YOUR wishes for positive change.

Sailing Into Uncharted Waters

There are a number of changes coming up for both myself and Off Course - On Target (OCOT), so this posting will be a bit different to provide you with a quick overview of what's coming your way.

Ship Shape

Through to the incredible support of my company, Autodesk Inc., and my boss (thanks Kelly!), I'm going to be off work through January 25th, 2008, and busy using up my large collection of years of accumulated vacation time. I'll be using this time to finish getting my sailboat, the good ship Learnativity, all ship shape and ready for some upcoming extended world cruising.  I'll start posting more details for you on my new adventures at sea in the new year and Elliott Masie and I are going to join forces in a larger context as he too sets out to live, learn, and explore this great planet of ours. We've dubbed our collective effort as the "Grand Learning Expedition" and will have a variety of ways for you to participate and learn along with us in the new year.

With all my time and attention devoted to this and all my online time spent learning more about all things nautical, including finding the best sources and prices for the seeming unending supply of equipment a seaworthy sailboat requires, my one regret is that I won't have any time to devote to Off Course - On Target until I return to work at the end of January. BUT, never fear, there are some very interesting alternatives and additions for you, and we'll continue to ensure that OCOT remains "serendipity central" and lives up to being the place "where unexpected paths lead to great discoveries."

New Perspectives, New IQ Points?

I've always been intrigued by and have often quoted Alan Kay's estimation that:

"A new perspective is worth 80 IQ points"

and this quote came to mind as I was pondering what to do with OCOT while I'm out. Of course, one perfectly fine option is to simply hang up a "Gone Sailing" sign and give you a rest and a chance to spend more time on the many other sites I'm sure you are trying to stay up with.

But I thought of some other options as well.  For example, I've long been interested in having more diversity of content within the blog format, and I think we need to understand more about the boundaries of that format before we switch to another one, such as a wiki or newsletters or shared documents or e-mail threads. I've also been planning doing some interviews, and featuring new perspectives from others to add to my own. Now I have the luxury of expanding upon this. In keeping with our theme of experiential learning being such a great teacher, I've picked out a small group of people I know who come from extremely varied backgrounds, professions, locations, and interests, and of course, perspectives. I've asked them to consider sharing their thoughts and ideas with you here on OCOT in text, audio, or video. I've left it completely open to each individual to decide everything from topics to format to frequency, and have simply asked that they choose topics they have a passion for and ones they think would be of interest to you. I'm excited by the prospect of having OCOT be a forum for the range of ideas and points of view this eclectic group will undoubtedly come up with, and am very confident you'll really enjoy it immensely.

I'm also interested to see how this works for the invited guests.  I've purposely picked a very broad range of individuals, and some have their own blogs, so this is in part an experiment to see if it makes sense for them to use OCOT as an additional outlet or to speak through their own blogs and use OCOT for connections I might make, providing comments, etc. Other invitees don't have a blog, but may be considering starting one, so this is a chance for them to experiment. For others  who don't have the time or desire to commit to a regular flow of content that a blog requires, this opportunity provides an outlet for them whenever they would like to use it. You can come up with many other options I'm sure, and again, this will be a chance to experiment and discover some of these combinations, and learn more about the variety of presentation that works within blogs and what needs to go beyond these boundaries.

We'll keep this wide open and informal, so just how many of them can find the time to contribute and just how often they choose to do so remains to be seen. I see this in keeping with our focus on experimentation and discovery, rather than being very directly tied to my being out for awhile, and my hope is that we find this works out very well and we can continue to play with this additional type of content on OCOT long after I return. My goal is to bring you interesting people and perspectives, along with the extra IQ points you can gain from visiting OCOT! So be watching this space over the next few weeks for some additional new posts by these individuals, and let us know via your comments, how it works for you, your reactions to both this new type of content, as well as the topics themselves.

My thanks in advance to those guests who took me up on this offer, and have fun with the experiment.

OCOT 2.0?  Looking for a Few Brave Beta Testers

Finally for today, I'd like to talk about one last but very exciting bit of new experimental and experiential learning we are going to be starting. We're adding entirely new capabilities to OCOT. As per my previous comments about exploring the boundaries of blogs, I'm also anxious to learn "beyond the blog" and to join forces with you to try out new forms, formats, and features that continue to improve and grow our mutual communication, collaboration, and value. For example, I'd like to learn more about when a wiki type of format is more appropriate for  soliciting more direct and detailed input from the rest of you. I'd like to have us learn more about when the voice of a single author makes sense, and when the collective voice of a group of people creating, editing, and evolving content, conversations, and knowledge make more sense. I'd like to see how well we can blur the boundaries and barriers that formats sometimes put in our way. Is there a more transparent and blended way to have content be "just right" for us and matched to our constantly varying moods, context, and conditions?  As we have more and more options and ways to communicate, we will need to become better at choosing the right tool for the task at hand. 

To do all this, I've been working with a talented developer, Tony Freixas, to create a test site with a whole new look and feel and a mashup of many different features and capabilities that might make sense for the next iteration of OCOT.  At this point, we have the first prototype up and running as a temporary test site, and we're looking for a few brave and curious volunteers to take this prototype for a test run and get their feedback on the experience to help guide future directions and capabilities to bring to all of you out there in OCOT land.

If you have a few hours in the next 2 months and would be willing to try out this new OCOT experience and provide us with your reactions, experiences, and suggestions, please send a short e-mail to Tony and he will send you instructions on how to participate and contribute. My thanks in advance to those volunteers. We'll be back to the rest of you with results in the New Year.

Bon Voyage!

As we all begin to wrap up yet another year that seems to have flown by, and ramp up for the start of 2008, I want to thank each and every one of you for reading, listening, and watching OCOT. I take it as a great honor that you would choose to spend the most valuable currency there is—your time and attention—and I hope you continue to find it to be a good use of both (why else would you come?). I hope that OCOT continues to take you down some very unexpected pathways, which lead to even more unexpected and even greater discoveries. I'm about to head out on some grand new adventures, journeys, and discoveries of my own, and look forward to sharing and learning more with all of you next year. 

Thanks for helping to make 2007 such a truly great year, and here's to making 2008 even better!

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Wayne Hodgins
Strategic Futurist
Autodesk Inc.
+1-707-803-3579

EOL and the power of MC2: Mass Contribution x Mass Customization

Some of my previous postings have focused on the need to dramatically increase the scale of our discovery of the unknown. I'm finding more examples all of the time that show a trend towards more mass participation and mass contribution by connecting everything and everyone together. The project we recently covered called the "Encyclopedia of Life" (EOL) is one such example.

But let's take a step back and try synthesizing this into something that give us direct and broader benefits.

As I noted my previous postings "New Perspectives: Looking Down and Under" and Third Wave, about the Open Ocean Initiative (OOI), EOL is not just another amazingly large scientific study with the resultant report and data. Instead, EOL is yet another great example of the pattern towards mass customization and mass contribution.

EOL will be using a mashup model by assembling lots of technology and data from many different sources into a single experience. This effort is not as flexible as I would like in terms of providing multiple experiences, and is much less "open" from a contribution standpoint than I would ultimately like, but it is still a huge step towards mass contribution compared to the historically typical static and closed research.

For the project, agents will collect all the information about a particular species from the Web and assemble it into a draft species page.Scientists will then review, edit, and authenticate the information. A species expert will sign each page.

This is a proven model, but is also one that will be challenged to meet their objective of exponentially increasing the volume and speed of cataloguing the worlds known species of life and even more so in discovering the unknown 90%.

But let's keep in mind that the context here is scientific data, and thus it lends itself much more to such scrutiny, accuracy, and expertise. Yet I can see that by truly opening this up to mass contribution by the global scientific community and providing a way to converge, connect and vet it all, then it is quite possible (I'd estimate probable) that this will create a tipping point and set off the chain reaction or network effect that can achieve the audacious goal of EOL, and do so in a fraction of the time.

However, the most exciting characteristic to me is the degree to which EOL is shining example of the trend towards mass personalization and the Snowflake Effect.  For example, when you're using EOL you can set up your level of expertise in a given context, you can post questions, photos and your own discoveries. After all, many of the currently known species have been discovered accidentally and by amateurs—a.k.a you and me!  Imagine the impact of adding millions or billions more "amateur explorers" to this process?!

Fail Forward Faster!!

There is, of course, the big question of how to do all this with a strong degree of accuracy and authenticity. Similar to the challenge that something like Wikipedia faces, when anyone can post or edit anything, how do we know if we can trust the information? This is a very important and major issue for all of us to pay attention to and to participate in evolving some effective solutions. While Wikipedia continues to have its share of growing pains, why would we expect anything less of disruptive innovations? Some of Wikipedia's recent decisions are of concern to me regarding some of the restrictions they are placing on postings and editing;however I empathize with the difficult decisions they wrestle with and applaud the fact that they are making decisions, good and bad,and thus learning from their experiences, so the can put ever forward. 

Let's be sure to keep in mind that this is all a grand experiment and a learning process, and we should expect "failures" and relish the learning that they provide. From my perspective there is no question that we are much better off with this trend towards a much more transparent process, mass contribution etc. as exemplified by the likes of Wikipedia, and I welcome the rapid growth of this pattern with such additional efforts as the Open Ocean Initiative and the Encyclopedia of Life. Check them out and see what you think.

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The Encyclopedia of Life and Exponential Change

The day after posting my thoughts on "New Perspectives: Looking Down and Under" and Third Wave, I serendipitously came across a New York Times article called That's Life, which reviews a new project called "The Encyclopedia of Life" or EOL. This project is very similar in scope and importance to the study of the oceans, but also focuses more on life forms and the planet as a whole.

But what's particularly interesting about this project is how it's such a great example of a number of themes I've discussed here at Off Course - On Target.  For one thing, it presents more evidence of how we are "Living in a World of Exponential Change".

The opening of this article picks up right from where my previous postings left off:

"In one sense we know much less about Earth than we do about Mars. The vast majority of life forms on our planet are still undiscovered, and their significance for our own species remains unknown. This gap in knowledge is a serious matter: we will never completely understand and preserve the living world around us at our present level of ignorance. We are flying blind into our environmental future

Since the Swedish naturalist Carl Linnaeus inaugurated the modern system of classification two and a half centuries ago, biologists have found and given Latinized names to about 1.8 million species of plants, animals and microorganisms — an impressive number but probably 10 percent or less of the total. Rough estimates of the number of species that remain to be discovered range from 10 million to more than 100 million.

But a new project in biology, an ambitious effort to create a vast new electronic database of known species, should make it possible to discover the remaining 90 percent of species in far less than 250 years, perhaps only one-tenth that time, a single human generation."

Sound too audacious? Impossible? Keep in mind that a related feat, that of cataloging the human genome, initially perceived as too big to solve, happened in a mere 10 years.

There's lots more to say about this fascinating project and I'll talk more about it next time.

Oh Really? - Computational Photography

One of the most significant trends shaping our future is the redefining of what is "real" and specifically, bringing everything and anything into heightened and full three-dimensionality (or more), definition, and fidelity. I refer to "real" in the sense that we believe it "exists", and that we are increasingly:

• Losing the ability to distinguish between what is real and what is unreal.
• Losing the ability to distinguish between originals and copies, real and synthetic, real and unreal, real and virtual, here and not here.

This trend includes such things as the so-called 3D web, virtual worlds, the Internet of Things, 3D scanning and printing, and 3D human/computer interactions and interfaces, to name but a few. Will there be any such thing as "unreal" in the future? 

Since I am fascinated with and fixated on this topic, I'm going to develop it as a theme. Perhaps we'll call it "Oh Really?" and pursue it much further over a long period of time here at Off Course - On Target (OCOT). I've previously written a few articles on this subject, such as Coming Soon to a Desktop Near you:  Massive Amounts of 3D for the Masses and will cover this area more, but we'll also get into some of the many other aspects of the changing (let's hope!) ways we interface and interact with technology and are making these much more "natural" and "real".

For today, I want to briefly bring your attention to some exciting new developments coming out of Adobe Systems R&D work on new 3D camera lenses and some software they've developed for processing the resultant images. As you'll see, this technology opens up whole new possibilities, not just for photography, but for some amazing new ways of "playing with reality" by enabling you to go back into previously photographed scenes and change the images. Adobe is referring to this "computational photography" and as with many of the stories we cover here at OCOT, this one is interesting not only for the specific example, but especially for the larger topics and issues it reveals. 

Here's the story and it comes most appropriately from Dave Story, Vice President of Digital Imaging Product Development at Adobe, pictured here (thanks to Audioblog.fr) holding the original lens.

For a quick overview of Adobe's research, you may want to start by checking out "Adobe shows off 3D camera tech" on Crave. This topic originates from a recent demo Adobe did in France showing their initial R&D work with a prototype camera lens consisting of 19 different lens elements that provided multiple views at slightly different angles and what Dave described as being a bit like what a multi-faceted insect's eye would see. 

Fortunately for us, Luc from Audioblog.fr was at the demo with his video camera and has put up this 10-minute video clip.  When you first get to this site, you will also see that we still have a way to go with machine translation (in this case by Google), but bear with it and be sure to check out the video at the end to get the best understanding of what "computational photography" might lead to.

Of course, the serious fun begins once the hardware and software can take over and use these multiple images and angles to enable some very new and different possibilities. For example, they are now able to dramatically extend the concept and functionality of a "brush" in terms of what you can do with a "virtual brush" when working on photo images. In the video (and this screenshot from it) you can see Dave Story use what he calls a "focus/unfocus brush" to go into a photo and shift the focus from one statue to another in the photo. He goes on to suggest that they can also create a "3D healing brush" that would enable you to, for example, get rid of an obstruction in the original photo.

You will also see how they are able to move the "camera" after the photo has been taken. The movement in this case is very slight, but this idea of being able to capture moments and then go back and manipulate them AFTER the FACT is one of those possibilities which are equally and concurrently frightening and exciting. Something very powerful is going on here. 

Imagine If

Take this out quite a bit further and consider the potential when we have a full set of 3D data for every single pixel in digital images!  Imagine the manipulation you could do to both still and moving images; think about how you could go back into a scene or a "captured moment" and look at things from different angles, perspectives and focus. We've already been seeing advances in video camera work on movies and in televised sporting events, where they are able to move the camera through a full 360 degrees and all six degrees of motion, but now imagine YOU being able to move and manipulate the imagery on your own AND AFTER the fact!

The Future is Already Here

Or consider the uproar that has already been happening around the 3D "maps" that Google, Microsoft, and others are creating by having 3D mapping trucks drive through an area (large cities for now), taking a complete set of digital and laser images of the entire area. These images are then stitched together, so you can go from a spot on a map to "being there", enabling you to look around from that spot and see a full 360 degree surround of what you'd see if you were "really" there. The concern, by the way, is over privacy (or lack thereof) , and of what would be captured by all these images, which are constantly being updated.

This is another one of those things you can really only learn and appreciate by experiencing it, so if you have not already done so try this(I'll use Google for this example, Microsoft and Yahoo offer similar features):

• Go to Google Maps.
• Click on the "10 Market Street" listed in the left window (or anywhere in San Francisco for that matter).
• click on the "Street View" button on the top of the map area.
• Move the "little orange person" icon that shows up on the map to some intersection on the map.
• Move your cursor around in the street level photo image that appears to look around.
• Move your orange person icon up or down the street to look around there.

Scary?  Exciting?  Make you think about more possibilities if this is just rev 1.0?? YES!

And we think we have problems now (and we do) with not being able to tell the difference between an "original" photo, and one that has been altered!  Just imagine the degree to which this technology scales those problems exponentially!  Apropos to our larger theme here of full 3D reality and blurring the distinction between what is real and what is not, you can easily see how this recent example of "computational photography" is taking us in that direction and dramatically transforming what were previously just 2D photos, maps, and images.

"Computational photography is the future of photography," Story said. "The more things we can do that are impossible to do in a camera, the more powerful people's ability to express themselves becomes."

Quite true, and so once again, the great question that arises from such exciting new technology developments is what will you, and we collectively, DO with such newfound capabilities?  And what might we want to agree NOT to do?  What uses can you think of applying this to?  What problems can you now resolve with this?

I hope you will enjoy our foray into the world of 3D and the new reality, which of course is really just a matter of us finally having technology and ourselves catching up to the world as it's always been; VERY real and very multidimensional.  Oh Really?

del.icio.us tags: computational photography, Adobe, Dave Story, reality, real, unreal, photography, 3D mapping, 3D, 3D lenses, Oh Really?

Technorati tags: computational photography, Adobe, Dave Story, reality, real, unreal, photography, 3D mapping, 3D, 3D lenses, Oh Really?

Frontiers in Service

Recently I was honored with an invitation from Jim Spohrer to attend and present at the Frontiers in Service Conference on Friday, Oct. 5th, 2007 in San Francisco. Jim is the Director of Services Research at IBM's Almaden Research Center in San Jose, CA, and he has been a longtime colleague and inspiration. Our connection dates back to his days at Apple Computer in the late 80's when he was a DEST (Distinguished Engineer, Scientist, and Technologist) and program manager of learning technology projects in Apple's Advanced Technology Group (ATG). Many thanks to Jim for this opportunity.

I met Jim back in the late 80's when he was leading the effort to create Apple's first online learning community and vision for anytime, anywhere e-learning and the Educational Object Exchange. Jim is also responsible for coming up with the whole idea behind WorldBoard.

The WorldBoard idea came to Jim one day in 1996 when he was out hiking and saw an interesting plant that he wanted to know more about. He started to imagine the benefits of combining a new viewing system built into his eye glasses with digital photography, GPS, and location information, and a way to leave information at that location for the next hiker who asked the same question he had asked (remember this was 1996!).  Eventually, he came to call this notion WorldBoard and there is now a whole group called the WorldBoard Forum working on this and related challenges. The site is very "click worthy"!

Back in 2000 when I was creating  "Into the Future: A vision paper" for the American Society of Technical Development ASTD and the US National Governor's Association (NGA), I used Jim's idea of the WorldBoard as an example of "augmented reality", whereas all that talk at the time was about virtual reality. Check out my paper for more details if you're interested. I can't believe it was "only" seven years ago!  

The Frontiers in Service Conference, which I mentioned at the start of this post, was founded in 1992 and is considered by many to be:

"'...the world's leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 25 countries or more from around the world. It is sponsored annually by the Center for Excellence in Service at the University of Maryland.'

The Center for Excellence in Service (CES) is a nonprofit organization composed of individuals dedicated to service strategy and research. CES combines its unique perspective of customer point-of-view and an exploration of a variety of services (with a focus on information technology) in order to provide business leaders and academics with the latest knowledge in service research.  CES also implements practical business objectives into its academic research, and this dynamic creates a partnership between the business world and academia."

I was particularly attracted to the dual attributes of this event and organization: they represent an international R&D community and one focused on the future of services. Services is a big focus area of interest for me. I see a future where our current distinction between services and products will be blurred to the point of requiring a whole new vocabulary to describe the emerging new world where products are becoming more service-like and services are becoming more product-like. 

This same view is also discussed in some of my prior postings, such as New Perspectives: Third Wave, where I point out author Alvin Toffler's predictions from 40 years ago where he envisioned that we would see a  blurring of the distinction between a consumer or a producer and his coining of the word "pro-sumer" to describe this.

Similarly, I believe we are seeing more evidence of a parallel pattern of convergence between products and services. Furthermore, I expect we will see this materialize on a mass scale in MUCH less than the almost 40 years it took for the "pro-sumer" society to emerge. 

At the Frontiers in Service conference, I had the honor of being on stage with Dr. Michel Wedel (University of Maryland) and Dr. Sajeev Varki (University of South Florida, USA), two eminent experts in the areas of recommender systems.

In our session “Rating Recommendations: The Good, The Bad and The Ugly”, examples from the world of music predominated much of the discussion, since they provide so many tangible examples of what is already possible for mass personalization through feedback loops, metadata, and recommender systems, which address the tricky challenge of personalizing our listening experiences. Consider for a moment just how difficult and "fuzzy" this problem is to get some assistance with choosing "just the right" song at just the right time for just you and just your context at any given moment.

Given my affinity for mass personalization and what my co-conspirator Erik Duval and I refer to as the Snowflake Effect, you can imagine why I was delighted to be there.

The name Snowflake Effect refers to the fact that you are like a snowflake; there is no one else quite like you, and of course that also makes you just like every other snowflake!  But moreover so too is every situation, every project unique, so we're aiming for enabling each of us to have "just the right" people, content and "stuff" at just the right time in just the right context on just the right medium, etc,

In my presentation to this group (see slides below), I posed the question that if this observation of uniqueness has arguably always been the case and is SO obvious, then why do we live in a world that assumes the opposite?  If we look around us, almost very product and service has been designed for some relatively large number of people, a "target audience, customer or demographic" and a whole set of assumptions about how everyone in this group is the same! But the times they are a changing!

| View | Upload your own

I went on to suggest that it is now possible to have such mass personalization, that there are more and more examples showing up every day, and therefore there are more and more people who know this is possible and are demanding it. Such "market demand" is usually met. 

My additional point about what's new was the degree to which we are seeing what I call "MC3", the combined multiplier effect of:

Mass Customization x Mass Contribution x Mass Conversation = Mass Personalization

The R&D work , which Dr. Wedel and so many of the international researchers in the room are doing in this area, promises to accelerate this trend much further, much faster. 

I always relish any chance to get in front of people doing the really hard work of research and development, because it gives me the opportunity to suggest some new areas of research that some of them might pick up on. Such opportunities have just been too good to turn down and have proven extremely effective in the past. Perhaps being a bit overzealous, I couldn't resist providing this latest opportunity to be in front of such a prestigious and international group of R&D experts, so I put up the following list of key challenges I see facing both the service industry (the focus of this group) and mass personalization:

• Scalability:
  • Global personalization at a planetary scale
    • e.g. 6.6 billion people on the planet growing exponentially
  • Uniqueness is unique and infinitely so
    • n degrees of personalization per every person, place and thing
    • n radio “stations” per person
    • n-number play lists
• Sustainability:
  • Mass contribution models
• Transferability:
  • Portable Feedback and Attention data
  • Re-purposing from strange sources
  • Not “just” for content
    • Think about competencies; for example, “just the right” people
• Transparency:
  • Dynamic pattern recognition and speculative computing
  • Minimizing the direct explicit input required from individuals
• Metadata Matters:
  • Automated metadata generation
  • Attention metadata
  • Context acquisition
  • Inferred metadata and implicit metadata acquisition
    • e.g. the “missingness” that Dr. Wedel noted)
  • Mood metadata
  • Subjective vs. objective metadata
    • Genome projects (e.g. Pandora Music Genome Project

There's too much to cover in more detail in this posting (lucky you!), but I will use some of these items as fodder for future postings.

My thanks to Jim Spohrer, Ronald Rust, and the Center for Excellence in Service organization for this opportunity to learn about the many exciting R&D efforts underway and the chance to suggest some of the future work they might take on. Based on what I saw and heard at the conference, I'm more optimistic than ever that the dream of having the Snowflake Effect lead to mass personalization on a planetary scale is well on its way to becoming a reality!

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del.icio.us tags: Frontiers in Service, service, Jim Spohrer, Center of Excellence, Toffler, prosumer, pro-sumers, Future Shock, Third Wave, personalization, Snowflake Effect, Erik Duval, metadata

Technorati tags: Frontiers in Service, service, Jim Spohrer, Center of Excellence, Toffler, prosumer, pro-sumers, Future Shock, Third Wave, personalization, Snowflake Effect, Erik Duval, metadata

Don't Mean to Bug You, but .......

Jonas Salk, the man who developed the polio vaccine, once said "If all the insects on earth disappeared, within 50 years all life on earth would disappear. If all humans disappeared, within 50 years all species would flourish as never before." There would be some debate as to the precise figures and outcomes here but the point is well taken I think. No reason to despair either, but humble pie should probably be a regular part of our diet, and here's chance to gain some more IQ points from taking this new perspective.

The earth without people

If you're curious about a scenario of the earth without humanity, check out "Earth Without People, an essay by Alan Weisman in the February 6, 2007 issue of Discover magazine. Weisman describes some possible scenarios. His article includes the the chart shown here, which lays this out on a timeline. 

His essay concluded with the following:

"During that same span, every dam on Earth would silt up and spill over. Rivers would again carry nutrients seaward, where most life would be, as it was long before vertebrates crawled onto the shore. Eventually, that would happen again. The world would start over."

And one bit of good news to some is that if all humans were to disappear, so too would some other species that have become dependent upon us, most notably the cockroach!  But for all of you cheered by this thought, remember that it requires that we leave first! 

Recommended Reading:

For more on this perspective, as well as a good read, I'm recommending you consider reading Alan Weisman's book The World Without Us. To help you decide if it's worth your time see Starting Over, the recent review (Sept.2, 2007) by Jennifer Schuessler who describes Weisman's book as

"wherein he imagines what would happen if the earth’s most invasive species—ourselves—were suddenly and completely wiped out."

"When it comes to mass extinctions, one expert tells him, “the only real prediction you can make is that life will go on. And that it will be interesting. Weisman’s gripping fantasy will make most readers hope that at least some of us can stick around long enough to see how it all turns out."

Next up for your reading consideration and taking us back to insects, check out  Buzz: The Intimate Bond Between Humans and Insects. For some "decision support" with this one, read the excerpt and review in Discover called "Bzzzzzzz: Why insects are vital to human survival."

Bee-ware

Let's do another one of those "inverted thinking" flips we covered in my posting "New Perspectives: The Benefits of Looking Up!" Rather than consider our elimination, imagine what would happen if all the insects were to disappear?  According to Harvard biologist Edward O. Wilson:

"If all insects were to suddenly vanish overnight, it’s likely humans would be endangered. All the plants that insects pollinate would disappear. All our detritus would pile up to colossal heights. Even the oceans would be affected. Nutrients would pour down off the increasingly denuded land into the sea, triggering massive algal blooms, which would exhaust the water of oxygen and threaten fish. And the impact on terrestrial ecosystems would be enormous."

“If insects were gone, you would break a large part of the terrestrial food chain. A number of birds would starve in no time at all. Those birds and other animals that depend on birds for food would disappear. Small mammals in the soil that depend, in part, on insects would disappear. It would be a catastrophic chain reaction around the world.”

Not to be confused with extinction which is the much more gradual decline, does it sound too far fetched that entire species could suddenly go missing? Well, as you may have read, this is exactly what has been happening in the past two years to the  honeybee. Millions of bees all over the world, representing in some areas over 70% of their population, have have been disappearing. They leave their hives, never to return nor to be found. In the USA, the wild honeybees have all but completely disappeared. This been labeled "Colony Collapse Disorder" (CCD) and remains an unsolved mystery.

BTW, don't be distracted by the erroneous reports that linked the disappearing bees to cell phone radiation!  However the research into this very serious problem of CCD may also be leading us to even greater understanding. For example it has been noted that just as industrial agriculture has created problems with pollution, antibiotic resistance, mad cow disease, etc., colony collapse disorder may be a result of a number of poor practices, including the fact that they've bred a superbee and most of the bees hauled around the country for pollination purposes are genetically identical, making them more susceptible to a bacterial or viral attack. On the plus side, InfoShop News has a related article "Organic Beekeepers Not Affected By Colony Collapse Disorder", which goes on to say:

“The problem with commercial operations is in pesticides used in hives to fumigate for varroa mites and antibiotics that are fed to the bees to prevent disease,” she said. “Hives are hauled long distances by truck, often several times during the growing season, to provide pollination services to industrial agriculture crops, which further stresses the colonies and exposes them to agricultural pesticides and GMOs (genetically modified organics).”

Even if the biology side of a world without bees is of less interest to you, consider the economic and human perspectives. In just the USA alone, the U.S. Secretary of Agriculture has estimated that CCD has the potential to cause a $15 billion direct loss of crop production and $75 billion in indirect losses. CCD has caught the attention of Fortune magazine with three articles in the past few months including this quote from "As bees go missing, a $9.3B crisis lurks";

"We wouldn't starve if the mysterious disappearance of bees, dubbed colony collapse disorder, or CCD, decimated hives worldwide. For one thing, wheat, corn, and other grains don't depend on insect pollination. 

But in a honeybee-less world, almonds, blueberries, melons, cranberries, peaches, pumpkins, onions, squash, cucumbers, and scores of other fruits and vegetables would become as pricey as sumptuous old wine. Honeybees also pollinate alfalfa used to feed livestock, so meat and milk would get dearer as well. Ditto for farmed catfish, which are fed alfalfa too. 

And jars of honey, of course, would become golden heirlooms to pass along to the grandkids. (Used for millennia as a wound dressing, honey contains potent antimicrobial compounds that enable it to last for decades in sealed containers.)"

Bees for Pets?

Perhaps the insect world has its own version of outsourcing and offshoring?  As you may know, honeybee originated in Europe and are not native to North America. This bee has put undue pressure on the native bees, whose populations until recently were in decline. They're still sorting out why the native bees are making a comeback, but interestingly, native bees called Mason bees have been successfully used by some farmers for pollinating crops. As noted in this Wikipedia entry on Mason bees:

"Most mason bees live in holes and can be attracted by drilling short holes in a block of wood. They are excellent spring season pollinators and, since they have no honey to defend, will only sting if squeezed or stepped on. As such, they make excellent garden "pets", since they both pollinate the plants and are safe for children and pets."

Wait!  Don't Buzz Off Course Just Yet!

But enough of insects for now. You may be asking what this has all got to do with YOU? As usual, I'm leading you along a path and toward a target, however unexpected, convoluted, and latent. In the next few posts. I'll provide a few more varied examples which have common powerful and pervasive patterns lurking beneath which will help provide new perspectives and new models for all of us to use to solve today's complex problems with innovative solutions. If, as I hope, you've previously made some great discoveries here at Off Course - On Target, please follow me a bit further, and I promise to do my best to lead you to more great discoveries along the way, and make it all worth your precious time.

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Technorati tags: insects, bees, colony collapse disorder, CCD, perspectives, books, patterns, research, Jonas Salk, Alan Weisman, Earth Without Us

del.icio.us tags: insects, bees, colony collapse disorder, CCD, perspectives, books, patterns, research, Jonas Salk, Alan Weisman, Earth Without Us

New Perspectives: Looking Down and Under

In "New Perspectives: The Benefits of Looking up!", we looked at the value of new perspectives in general and one perspective in particular—looking up more often to learn from the stars, sky, and space. Using the new Sky feature of Google Earth as an example, we also looked at gaining yet another perspective—by flying—and how we could tie two perspectives together to do things such as looking up at the stars to help us navigate our way on land and sea. Now I'd like to continue with our exploration of the power of perspectives by looking down and under.

The Power of Inversion

One trick I've found extremely useful for helping me solve problems and finding new perspectives is to invert things. For example, I remember how amazed I was as a young boy when I discovered that a telescope becomes a microscope (or vice versa), when you simply look from the other end!  Ever since, I've tried "looking through the other end" or inverting my thinking as much as I can to learn more, gain new insights, and see things more clearly from a new perspective.

Applying this inversion technique to the Google Sky example, what I'm hoping for next from Google or other providers of similar technology is the ability to point that camera in yet another direction—down! How about a "Sea" feature that would let us point our attention and camera the other way, down to what makes up over 71% of the Earth's surface; the oceans. It seems to me that we could learn a lot and gain many new perspectives by looking at what some call "Inner Space", the world's oceans and waterways, with at least the same intensity and resources we devote to Outer Space. Here is a brief and sobering overview of how little we currently know about the watery world around us, and some equally exciting projects that are tackling this deficit and revealing just how much we can gain from looking at it.

Networking the Oceans?

Let's start by checking out the Sept. 4th, 2007 article in the New York Times called "Bringing the Ocean to the World, in High-Def", which covers the new Ocean Observatories Initiative as well as some other very exciting major projects aimed at filling in a lot of our missing knowledge about the oceans that surround us. These endeavors are important because the oceans contain the vast majority of the earth's living space.

The Ocean Observatories Initiative involves two very different approaches:

• Placing a range of sensors in the oceans to provide directly measured data.
  
• Connecting all these sensors through the Internet so that all of the information gathered is accessible to the public and the scientific communities.

The new Ocean Observatories Initiative is:

"a multifaceted effort to study the ocean—in the ocean—through a combination of Internet-linked cables, buoys atop submerged data collection devices, robots and high-definition cameras. The first equipment is expected to be in place by 2009."

From my perspective, we are in DESPERATE need of this proliferation of study and these approaches. I always thought it curious that we know so much more about "outer space", relatively speaking, than we do about the oceans around us or our "Planet Ocean" as it is sometimes referred. Think I'm being too hyperbolic (who me?!!)? Check out some of the following facts—some fun, but many that are are very serious and sobering.

Fascinating Ocean Facts

 

 

• Water is the only known substance that can exist as a gas, liquid or solid within the limited temperatures on Earth. 
• The oceans cover 71% of the Earth's surface and contain 97% of the Earth's water. 
• Less than 1% this is fresh water, and 2-3% is contained in glaciers and ice caps. 
• All life on earth is thought to have originated in the ocean. 
• An estimated 80% of all life on earth is found under the ocean surface. 
• Over 1 million known species of plants and animals live in the world's oceans, and scientists say there may be as many as 9 million species we haven't discovered yet ( = almost 90 % UN discovered!). 
• 96.5% of the total water on earth is in the global oceans. 
• Oceans contain 99% of the living space on the planet. 
• Less than 10% of that space has been explored by humans. 
• The average depth of the ocean is 3,795 m. The average height of the land is 840 m. 
• 90% of all volcanic activity occurs in the oceans. 
• The top ten feet of the ocean holds as much heat as the entire atmosphere. 
• One study of a deep-sea community revealed 898 species from more than 100 families and a dozen phyla in an area about half the size of a tennis court. More than half of these were new to science.

 

At best, it is estimated that we have only mapped about 10% of the ocean floor in any detail. So what?  Remember the US submarine San Francisco that crashed into an underwater mountain near Guam back in January 2005? While the details are still under investigation, the biggest factor is the simple fact that we didn't know the mountain was there!   

Don't know what we don't know!

As stunning as some of these facts are in revealing how little we know about "Inner Space", recent studies are strongly suggesting that our ignorance is MUCH larger!  And this isn't just because the oceans are so obviously vast. We don't seem to do much better with waters that are very close to us land lubbers. For example, consider the recent study (Jan.2006) of the Gulf of Maine done as part of the Census of Marine Life, with the Huntsman Marine Science Center of St. Andrews, New Brunswick, which found in their first count of known marine species in the Gulf of Maine region (3,317 and counting) was more than 50% larger than previous estimates!

But there's hope at hand. Going back to the New York Times article, it also points out many more and equally promising projects for the direct study and measurement "of the ocean - in the ocean." Each project is directly and very accurately measuring different sets of characteristics, such as temperature, currents, life forms, and also detailing their effects on land, current changes, role in climate change, etc. But what struck me the most was that all the individual projects are adopting a common approach of being open, interactive, and connected. As a result, these individual projects are similar to nodes on a network and benefiting from the same network effect where the whole is indeed so much greater than the sum of the parts. One of the studies, for example, involves a series of underwater cables that will crisscross the tectonic plate known as Juan de Fuca in the Pacific Northwest, which as Dr. John R. Delaney put it:

“For the first three or four years, people just laughed when I said we’re going to turn Juan de Fuca Plate into a national laboratory,” Professor Delaney said. “Now they’re not laughing.”

As an added bonus and as a Canadian, I was also tickled to learn that Canada is putting in its own cabled network for more of the Straits of Juan de Fuca off the coast of British Columbia, which is where I last lived in Canada and where the rest of my family lives.

In another post, I'll add some overview comments on the meta-trends and patterns that are emerging in both these recent marine examples as well as the likes of Google Sky, which we covered in New Perspectives: The Benefits of Looking Up.

Until then, as sailors say:

"May you have fair winds and following seas."

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del.icio.us tags: perspectives, ocean, oceans, marine life, water, marine, ocean facts, fun facts, Ocean Observatories Initiative, networking, Juan de Fuca, submarine, inverted thinking, lateral thinking, thought sparks

Technorati tags: perspectives, ocean, oceans, marine life, water, marine, ocean facts, fun facts, Ocean Observatories Initiative, networking, Juan de Fuca, submarine, inverted thinking, lateral thinking, thought sparks

New Perspectives: The Benefits of Looking Up!

Alan Kay (sometimes referred to as the father of the PC, object oriented code, and much more) is credited with saying that "point of view is worth 80 IQ points". This is a catchy way of saying that consciously looking at problems and situations from multiple perspectives and constantly looking for new perspectives to solve problems is an extremely powerful technique and skill to develop.

I suspect that you have many examples in your own life, where you've come up with solutions or have been more creative in your problem solving using some version of this idea. This idea of helping others, as well as myself, to discover and utilize new perspectives is a strategy I use in most of my work, and is a primary goal for Off Course - On Target. So with this in mind, let's see if we can get a bit "smarter" by finding and using a few new perspectives.

Looking up

We humans have a natural tendency to look ahead and down much more than we look up.  It was always a successful strategy as a child playing hide and seek to climb up a tree or onto a top shelf in a closet. And anyone unfortunate enough to have spent time in a hospital bed or on a gurney knows how different the world looks from this perspective and how little attention is paid to ceilings! On the other hand I've noticed that dentists have taken notice and are putting things on the ceilings, such as paintings or televisions, for you to look at while you are reclining in the dentist's chair.

A very recent example of this new perspective of looking up is an exciting new feature in Google Earth called "Sky".  This simple,  but powerful new feature gives you the ability to choose a location on Earth and then turn the "camera" around to look up and see the sky. This amazing tool lets you see and explore stars, animations of the planets movement, zoom in on fabulous Hubble imagery and more. Here is a short video tour that shows Sky in action:

Based on my brief time with this new feature I see this as fun and functional.  How well did your school science courses help YOU understand the spatial relationships of the moon, earth, sun, and stars?  How well can you point out the different stars and constellations in the night sky to your children or others, explaining why they change depending on date and your location? Sky sure seems to help me a lot with this.

To continue with your experiential learning, something we are so fond of here at Off Course - On Target, I highly recommend that you download the newest version of Google Earth and take the Sky feature out for a spin. I think you too will find that it offers some serious fun and lots of learning as well.

And while you're up in the Sky, why not fly?

In some recent posts, I   emphasized the need to avoid what I've characterized as "flapping", that is, copying experts and models of the past, and instead have urged you to focus on the essential characteristics you are seeking to take off and fly.  So it struck me as a nice bit of serendipity to read of the recent discovery of a hidden flight simulator in Google Earth. These secret capabilities, referred to as "Easter eggs" are a favorite of some application developers.

Adding motion is a great way to gain a new perspective, so strap yourself into one of the two airplane options, an F16 Viper and the more manageable SR22 4 seater, and try flying your way over your home region or anyplace else in the world you'd like to see.

To access the hidden feature, open Google Earth and hit Command+Option+A (must be capital A) or Ctrl+Alt+A.  Here is a full list of the keyboard controls for the Google Earth flight simulator. Fasten your seatbelt low and tight and welcome aboard! 

BTW, as you are flying around see how much the realism that comes from flying over photographic images of the "real" earth and sea starts to address some of the limitations of your experiences with less accurate virtual worlds that we've also mentioned in previous discussions, such as in my posting Virtual Lift Off?

Stars to Sea

Another way to use new perspectives is to find ways to tie two or more of them together.  For example, how can the benefits of looking up at the stars, help us when we are down on earth looking out and around us?   

Well, consider sailors who venture out into the open ocean and how extremely dependent they become upon knowing their precise location.  This, of course, helps us just as much with navigation on land. Many of you have experienced the benefits (and aggravations) of onboard GPS and navigation systems installed in new cars you may own or rent.  While modern day technologies, such as GPS and electronic charting, look after navigation with unprecedented ease and extraordinary accuracy, you always want to have a backup or two or three when your life depends upon it! Therefore, the ancient method of celestial navigation is still used as a backup by most who sail the open oceans. 

As an aspiring global sailor myself, I'm busy learning as much as I can about this art and science of finding your way by the sun, moon, stars, and planets, and I'm acquiring skills with sextants and the like. You can just imagine how much Google's Sky makes me "smarter" by helping me to learn these new concepts and skills.  Besides, I just love the juxtaposition of setting my sextant, an 18th-century technology, down beside my oh-so-very 21st-century latest, greatest, high tech GPS system and digital charting screen. 

What examples do you have of using inverted thinking and new perspectives to help you learn more, and be more creative in your thinking and problem solving? Please share your examples through your comments here at Off Course - On Target or in your own postings and I'll continue to do the same.

Thanks!

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del.icio.us tags: Sky, perspectives, astonomy, sextant, navigation, stars, sailors, celestial, sailing

Technorati tags: Sky, perspectives, astonomy, sextant, navigation, stars, sailors, celestial, sailing