Brazil or Bust! (Part 2 of 2)

In my previous post, I told you about my adventure getting to this year's eLearning Brasil 2007 conference in São Paulo. The theme of this year’s event was The Influence of Leadership and Technology on Organizational Learning and Performance.

The conference itself was (and always is) very interesting for me and for all the attendees, based on past and present conversations and comments I have received. Obviously the majority of the attendees are from Brazil, but a growing and significant percentage of attendees are from other South American countries, such as Argentina, Chile, and Ecuador, as well as from Europe and North America. A full range of academia, especially universities and trade schools, commercial businesses, government personnel, and technology vendors are also well represented and are similarly diverse geographically.

Along with the eLearning conference, there is an awards ceremony for an annual competition t on technology that supports the visually impaired. The results are always amazing, and this year was no exception. So you can see why this is one of the only events that I regularly attend and why I get so much out of it.

As I mentioned earlier, Elliott Masie came to the conference via Internet-based video from his home in Saratoga Springs, New York, which worked extremely well. Elliott covered a range of key issues that he sees coming up over the next few years as well as some that are appearing now.

For example, he noted how people worldwide are feeling overwhelmed and distracted and the impact this is having on learning and performance. In this context, Elliott posed the question of whether good learning can take place at your desk and particularly, at work or on the job.

Next we discussed with the audience how there are similarities between cooking and eating, and learning and training, a comparison Elliott and I have found fascinating and valuable for several years. We reached a consensus that there are deep similarities between these two very human practices, so much can be learned from comparing them. The connection between learning and the world of food and eating appears to be so strong that Elliott is having master chef Bobby Flay join him at Learning 2007, where he will be cooking while Elliott is interviewing him about the design, innovation, and evolution of cooking, and how it relates to our world of learning. Best of all, we will get to sample some of what Bobby has cooked up. Now THAT is performance and learning at their best, don’t you think? ?

Next, we kept Elliott on line and on the screen and brought two other global leaders—Dr. Alistair Benson, Academic Director of Manchester Business School Worldwide, and Eric Shepherd, President, Question Mark Corporation—onto the stage for a Socratic Dialogue on “The Influence of Leadership and Technologies in Organizational Learning and Corporate Performance”. In a wide-ranging discussion, we covered observations such as:

• Contrary to the rhetoric that large numbers of workers are retiring and so we should be concerned about the “brain drain” that this would produce, we are seeing the opposite happening in several ways. First, just because people are eligible to retire based on age and years of employment, doesn’t mean they will, and indeed many are choosing not to. While in many cases, this change in the age of the population may involve a change in the kind of work and conditions, such as shorter work days or weeks, more flexibility, different roles, or more of a facilitative and consultative role, the real change is that people are living longer and working longer…A LOT longer.

Secondly we noted that this change would produce a broader range of chronological age among individuals on a team and in an organization. In many places, for example, we are seeing people enter the workforce earlier, sometimes because they are sought out by employers and are convinced to leave their education and training programs earlier because they already have sufficient skills and the knowledge that is so badly needed. Combined with the people from other end of the age spectrum, we can expect teams whose membership spans teenagers to centenarians. A good discussion ensued on what this means for learning and for working.

• An audience member from the São Paulo area talked about the challenge his company is facing from the lack of people with engineering talent and what should be done about this. The ensuing discussion found that this phenomenon is broad-based in most countries in the Americas and Europe and quite the opposite in developing regions, such as India and Asia.

The discussion included the trend of “mass contribution” by increasing numbers of people. Knowledge and expertise is now being captured through e-mail and instant messaging to blogs and wikis. There is, however, a missed opportunity to “mine” the growing repositories of such communications for the nuggets of knowledge, patterns, and other value within.

After a short break, I had the audience to myself—a wonderful opportunity. Beforehand, I had them choose one of several themes that they’d like me to talk about and to my delight, they chose “The Snowflake Effect”. We took a fun hour or so going through what is currently my favorite topic: uniqueness and the Snowflake Effect. Here are the slides from my talk:

One of the things I value about the support I’m afforded from Autodesk is being able to spend time with bright. eclectic people in different locations on this planet every day.  This gives me the chance to test just how broad and applicable are the trends that I see. This diverse range of people from Brazil and South America confirmed once again just how powerful these notions of mass personalization, mass contribution, and the Snowflake Effect really are and how well these translate into their context. 

Given this tremendous validation and confirmation from so many locations and so many contexts, my close colleague and friend Erik Duval and I are hard at work developing the Snowflake Effect into a full conceptual model and articulating this in much greater detail. Please stay tuned for upcoming announcements when we will have a site dedicated to the Snowflake Effect where we will be asking for your input, reactions and critiques.

For now, I hope you find some good value from my most recent experience in the great metropolis of São Paulo. And my sincere thanks to Francisco and the super staff of MicroPower for the great job you do of making eLearning Brasil somehow better every year. It’s an honor and a privilege to be a part of the whole experience.

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Comments

[Travel Guy]

What Internet-based video software and equipment was used? I'm trying to find something good since I'm often traveling in Venice and Portugal. Interesting stuff about the conference. Thanks!

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I love what you have said and posted. Great topic! Thank you.

[Vincent Cassel]

I am interested in it for a long time! Next we discussed with the audience how there are similarities between cooking and eating, and learning and training, a comparison Elliott and I have found fascinating and valuable for several years. We reached a consensus that there are deep similarities between these two very human practices, so much can be learned from comparing them.