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November 04, 2007


Brad Davidson

Hi Wayne

You make some great points about the network effect. It is becoming more relevent and it is a great opportunity if you can get in at the ground level on something (like your cell phone example) and find a way to take advantage of the growing ground swell as it increases popularity.

I recently just finished reading Mike Filsaime's Butterfly Marketing Manuscript and he talks about many similar concepts.

All the best.



Wayne Hodgins

Thanks for the comments and the book reference Brad. I'll check out what Mike has to say about network effects.


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