I’m in Miami today finishing up my most recent set of business trips around the planet and catching my flight back to El Salvador. I had the great fortune of spending last night and this morning with a business colleague who lives on the waterfront of the always interesting Miami Beach area. Thanks Eric!
For me, Miami is one of those grand cities of the world that exemplify uniqueness. As with cities such as Istanbul, NYC, and Paris, it is truly a unique combination of cultures, architecture, experiences and people, with little connection to the country it is in...a world onto itself, a city that you need to simply enjoy and try to learn from. As so we did just that as we walked around the South Beach area, enjoyed some local food, people watching, architecture and the pulse of life.
While exploring this area, I ran into what struck me as an interesting example of how to combine customization with standardization. In this case, it came in the form of a Publix supermarket, which is part of a chain of supermarkets that is very popular in the southeastern USA. As best as I can tell, Publix is popular with those who shop there because the reputation they have built up for consistent quality, large selection of mid- to high-end food items and the overall design and ambience of their stores.
What I’ve picked up on in my visits to several of these stores in the past few years (and from talking with friends and others who shop there) is that they have built up a very loyal following of customers who seek out these stores wherever they are. That’s the “standards” part of the equation—delivering on the expectation that you will have a consistently good experience in any one of their stores. However, this particular store is located in a very affluent and “stylish” residential marina area on the waterfront of Miami Beach, and so there were significant concerns by those living in the neighborhood (and those looking to move there) that this store would be very out of place architecturally and at odds with the feel of the neighborhood which is filled with condos, waterfront walkways, parks, etc.
The solution that Keene Construction came up with was to take a very standard Publix building and layout and wrap it in a very unique exterior that fits well with the neighborhood. As you can perhaps make out in the photo above, the exterior is very striking, based on a nautical theme with the suggestive shapes of boat hulls, sails, and decks. Yet when I passed through the exterior doors, I walked into a very familiar and standard Publix supermarket. I thought it was a great mashup of the best of both customization and standardization. From the outside, the store is a delightful part of the area and it's ambiance both fits in and stands out at the same time, adding value rather than subtracting from it.
It was also interesting to read some of the comments on this store on Yelp, the community review site, by those who shop at this store. Interestingly some of the comments were from people living nearby and others were from those visiting the area from far and wide.
This is just the latest example of the growing importance of design: how to mix opposite ends of the spectrum, such as old/new, standard/custom, or consistent/unique. It has left me asking my usual question, “What is this trying to teach me?” and so I’m pondering how we could abstract from the lessons here and apply this type of mashup to things beyond architecture, stores, etc. How could we apply this to human interactions, to software development, to content development?
Our goal is to figure out how we can use the concept of mashups to create solutions that are not a compromise, thereby avoiding mediocrity, and instead creating unique combinations of the best aspects of otherwise opposing ends of these spectrums that are truly greater than the sum of their parts. This approach ties nicely into the Snowflake Effect where our goal is to get it all “just right”. *
* Just the right things, for just the right people, at just the right time, in just the right place, in just the right context, etc.
That is a really nice publix store. I like the design
Posted by: rashguard | January 17, 2009 at 09:35 AM
Yep you're right, judging by the locals reaction - Guggenheim Publix - frequented by celebs like Lenny Kravitz and Paulina Rubio - great deli etc etc the imaginative design has created a very popular store - supermarket architects please take note.
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