Motivational speaker and author of the book Start With Why Simon Sinek believes he has found a way to map out the way inspiring leaders and innovators think. Young entrepreneurs who may think they aren't up to snuff with the big boys of innovation should be encouraged by Sinek's theories which seek to break down inspiration into an easily replicated formula.
He calls his concept "The Golden Circle," a series of three concentric circles that represent the different ways we think about a product or goal. The outermost circle, labeled "What," represents, for instance, a company's product. The next circle, "How," would be the technology behind this product, and the innermost circle represents "Why" the company makes the product.
The crux of Sinek's ideas lie within this center "Why" circle When he talks about why a company makes a product, he doesn't mean "to make money," because that's the result of the "What." Instead, the "Why" represents an innovator's beliefs and passions that drive them toward success.
In a TEDx speech in Puget Sound, Wash., Sinek repeated a mantra several times to the audience throughout his presentation that sums up his "Golden Circle" theory.
"People don't buy what you do, they buy why you do it. And what you do serves as the proof of what you believe," he said
My favorite kind of models; simple and powerful. Worth your consideration and reflection. Note in particular the context Sinek uses to define "Why" as being " an innovator's beliefs and passion that drive them toward success".
Matches with my experiences and observations. Yours?
The third Industrial Revolution will require an equal or greater revolution in education
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